Social Media Associate

Summary

Join insightsoftware as a Social Media Specialist and develop and execute organic social media strategies across multiple platforms. You will manage the social media calendar, engage with audiences, collaborate with various teams, and analyze performance. Responsibilities include creating content, monitoring platforms, reporting on results, and making recommendations for improvement. You will also contribute to employee advocacy and participate in special projects. The ideal candidate has 2+ years of social media experience, a bachelor's degree in a related field, and strong knowledge of social media marketing trends. Experience with a social media content management platform is also required.

Requirements

• Minimum of 2+ years of social media experience, with baseline understanding of LinkedIn, YouTube, Instagram, and X (Twitter)
• Bachelor's degree in Marketing, Communications, Business, or related field
• Strong knowledge of social media marketing trends, platform best practices, and emerging content formats
• Excellent writing, editing, presentation, and communication skills
• Experience with Hootsuite, Sprout Social, or other social media content management platform
• Detail oriented and highly organized with strong project management skills
• Ability to build relationships across the business and collaborate effectively with peers, stakeholders, and external partners at all levels

Responsibilities

• Develop and execute organic social media strategies and organic campaigns across LinkedIn, YouTube, Instagram, and X (Twitter) aligned with key business priorities and brand positioning
• Own and manage the organic social calendar and daily posting cadences, ensuring content is timely, aligned to key initiatives, and optimized by platform
• Proactively monitor social platforms to identify engagement opportunities, surface brand mentions, and independently respond to comments, questions, or relevant conversations in real time—including occasional weekend or off-hours coverage
• Collaborate with design, brand, and growth teams to develop content concepts tailored to platform trends and audience behavior
• Drive monthly performance reporting by analyzing metrics, identifying trends, and translating those findings into actionable insights for the broader marketing team
• Make ongoing recommendations to improve channel mix, post timing, creative direction, and messaging cadence based on data and platform behavior
• Contribute to employee advocacy efforts by curating timely shareable content and advising on platform-specific best practices
• Participate in special projects including piloting new content formats, managing social support for acquisition brand transitions, or leading community engagement efforts
• Ensure social content reflects brand voice, tone, and standards
• Routinely audit the social media channels and provide recommendations to optimize
• Collaborate and support with key stakeholders in marketing, including paid digital, web, SEO, marketing ops, comms, to ensure alignment and share social insights that inform campaign planning

Preferred Qualifications

• Experience working for a global brand and/or B2B SaaS company preferred
• Experience with Reddit, TikTok, and others are a plus