Social Media Designer

Summary

Join World's Integrated Communications team as a creative designer to produce engaging social media assets across various platforms. You will collaborate with cross-functional teams, manage asset production, and monitor audience engagement. This role requires a minimum of 5 years of experience in creative design, preferably in a tech or crypto environment. You should possess excellent design skills, proficiency in Adobe Creative Cloud and Figma, and strong organizational abilities. The ideal candidate is a creative thinker, self-motivated, and a strong collaborator who thrives in a fast-paced startup environment. This position involves designing and producing a wide range of digital assets, including static images, animations, videos, and audio content, ensuring alignment with brand guidelines and project goals.

Requirements

• Minimum of 5 years of creative design experience, preferably having worked in a high-output tech or crypto environment
• Excellent design skills with a keen eye for detail and ability to work efficiently under tight deadlines
• Experience designing and producing a wide range of digital assets (static, illustrated, video, audio)
• Proficiency with Adobe Creative Cloud, Figma and similar design tools
• Proven ability to produce high-quality, fun and engaging assets quickly and under tight deadlines
• Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously
• Creative thinker who is excited to bring new technologies and trends to life in a visual and engaging way
• Self-motivated, with the ability to work independently and manage your time effectively in a dynamic work environment
• Excellent collaboration skills with a bias towards action and the ability to work well with cross-functional teams
• A proactive approach to problem-solving and the ability to anticipate asset needs based on the project’s dynamic priorities
• An individual who is open to feedback and can thrive in a startup environment

Responsibilities

• Design and produce social media assets (static assets, animations, video, audio, etc.) for use across a wide variety of social media channels (X, Instagram, TikTok, LinkedIn, YouTube, etc.)
• Work with design and other cross-functional teams (marketing, product, policy, etc.) to produce social media assets that are fun, engaging, informative and on-brand
• Edit live-action videos in both short and long form styles for use across all social platforms
• Combine creativity with brand guidelines and local insights to produce localized content for regional social media channels
• Spot emerging trends and quickly/efficiently turn timeline ideas into actions and assets
• Maintain a robust asset calendar that tracks with global comms calendar and regional announcements to ensure assets are delivered on time
• Prioritize asset production based on business needs and emerging project initiatives as well as trend spotting
• Ensure all social media assets are aligned with the the project’s visual style and overall branding
• Monitor audience engagement with visual assets and adjust strategies to improve performance based on analytics and feedback

Preferred Qualifications

Familiarity with World, privacy tech, blockchains or cybersecurity industries is a plus