Social Media Manager

Summary

Join Booksy as a Social Media Manager and shape our brand's voice across US social media channels. Maximize brand exposure, foster a vibrant online community, and drive meaningful engagement while working remotely. You will lead the creation and execution of a local social media strategy, oversee compelling content creation, and develop an active online community. Define KPIs, analyze campaign success, and provide actionable insights. Drive follower growth through organic strategies and collaborations, and develop engaging customer content campaigns. This role requires proven social media management experience, strong analytical skills, and excellent communication skills. The position offers a competitive salary and a comprehensive benefits package.

Requirements

• Proven, hands-on experience in social media management, content creation, or digital marketing, preferably within a local market
• A strong understanding of social media platforms, trends, and best practices (Facebook, Instagram, TikTok, etc.)
• Experience in community management, content creation, and influencer collaboration
• Strong analytical skills with the ability to track, report, and act on social media metrics
• The ability to think creatively and experiment with new ideas to drive social media growth and engagement
• Familiarity with social media management and listening tools (e.g., Meltwater, Hootsuite, Sprout Social, Buffer) and analytics tools (e.g., Google Analytics, Facebook Insights)
• Excellent written and verbal communication skills, with a knack for creating compelling, on-brand content

Responsibilities

• Develop and execute a local social media strategy aligned with global marketing goals, catering to the US market's unique needs
• Oversee the creation of compelling content that resonates with local audiences across platforms like Facebook, Instagram, and TikTok
• Develop and foster an active online community, interacting with followers and using social listening tools to identify engagement opportunities
• Define clear KPIs for social media performance, analyze campaign success, and provide actionable insights for optimization
• Drive follower growth through organic strategies and collaborations
• Develop campaigns that encourage customers to create and share content related to the brand

Benefits

• Remote work with flexible work schedules
• Comprehensive health, dental, and vision coverage
• Company paid STD, and $25,000 Basic Life
• Voluntary LTD
• 401k - 50% match up to 6% of contributions paid annually/ 3-year vesting period
• PTO - Exempt employees - unlimited with manager approval,Non-exempt employees - 160 hours/year (does not roll over)
• Parental Leave - 12 weeks of leave; after 12 months of employment
• EAP (Employee Assistance Program)
• Voluntary Pet Insurance through Pet Benefits
• Booksy benefit $50 per month to use on services in our app
• Discounts via BenefitHub