Social Media Manager

Summary

Join Cloudinary as a part-time, remote Social Media Manager (up to 20 hours/week)! Lead our social media presence across multiple platforms, developing and implementing comprehensive strategies, creating engaging content, and tracking performance. This role requires strong written and visual content creation skills, experience managing social media accounts, and a passion for social trends. You will collaborate with various teams, analyze campaign performance, and stay updated on industry best practices. The ideal candidate possesses proven experience in B2B/SaaS, proficiency in social media tools, and excellent copywriting skills. This is a fantastic opportunity for a creative and strategic individual to contribute to a vibrant online community.

Requirements

• Proven experience in managing social media accounts, preferably for B2B/SaaS developer-focused technology companies
• Proficiency in using social media management and analytics tools such as Hootsuite and Sprout Social
• Excellent copywriting and storytelling skills, with the ability to craft compelling content that drives engagement
• Experience working with influencers to create social content and campaigns
• Basic visual design skills (experience with tools like Canva) to create graphics for posts and campaigns
• Strong analytical skills to interpret data, track performance metrics, and adjust strategies accordingly
• Strong understanding of various social media platforms and their unique content formats, best practices, and audience dynamics
• Ability to brainstorm innovative, creative social media campaigns that engage and encourage audience interaction
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• High-level understanding of paid advertising options on social media platforms, including audience targeting
• Understanding of SEO, web traffic metrics, and how social media fits within and supports broader marketing strategies

Responsibilities

• Help develop and implement a comprehensive social media strategy that aligns with the company’s brand awareness and voice goals across platforms including LinkedIn, Twitter/X, Instagram, and YouTube
• Create, schedule, and publish visually engaging content, including videos, that resonates with key audiences
• Work cross-functionally with marketing, developer, and design teams to generate creative ideas for social media campaigns, product launches, and promotions
• Monitor social media channels for trends, relevant news, and real-time opportunities to engage with Cloudnary’s diverse audience and community
• Respond to comments, messages, and mentions to build and strengthen relationships with followers and influencers
• Track and analyze the performance of social media campaigns using analytics tools (e.g., Oktopost, Infinigrow), providing insights and recommendations for program improvement
• Research competitor activity and digital trends to inform the social media strategy
• Align with the social media advertising team to boost engagement, increase followers, and boost conversions
• Manage social media collaborations, including partnerships with influencers and other brands
• Stay updated on social media algorithm changes and best practices to optimize content visibility and audience reach
• Work closely with the Communications, Developer, and Product Marketing teams to align social media strategies with broader marketing campaigns and product launches
• Manage the social media content calendar, ensuring a consistent and optimal posting schedule
• Provide quarterly reports on key metrics (engagement, follower growth, impressions, and click-through rates) and offer ways to improve performance

Preferred Qualifications

• Experience with developing content for creative/marketer/developer personas
• Experience with Oktopost
• Familiarity with AI tools for content and video production

Benefits

Part-time, remote contract (up to 20 hours per week)