Social Media Manager

Summary

Join Ready Player Me as their Social Media Manager and play a key role in shaping the future of self-representation in games and virtual experiences. You will lead the content and engagement strategy across multiple platforms, crafting compelling narratives and building cultural relevance. Responsibilities include owning the social media strategy, creating tailored content, collaborating with creative partners, setting the brand voice, engaging with the community, running social campaigns, and growing the ambassador network. The ideal candidate is fluent in internet culture, passionate about connecting with Web3 collectors and gaming communities, and has a proven track record of growing social accounts and driving community engagement. Ready Player Me offers a remote-first work environment, flexible hours, personal development budget, wellbeing budget, company retreats, and competitive salary with equity options.

Requirements

• Social media native. You live and breathe social platforms—creating native content, riding the algorithm, and turning scrolls into follows across every major platform
• Web3 & gaming fluency. You speak the language of digital collectors and gamers. Memecoins? Loot drops? You're already in the thread
• Community instincts. You don’t just post—you connect. You’ve got a radar for emerging voices, a knack for turning users into superfans, and the patience to build trust one reply at a time
• KOL & influencer savvy. You know how to find, onboard, and grow relationships with creators. You’ve managed ambassador programs and kept everyone aligned on goals and hype
• Strong creative chops. You’ve led or collaborated with creatives across motion, video, and design to produce standout content. You know what good looks like—and how to get it shipped
• Copy that clicks. You can write sharp, channel-native copy that informs, engages, or entertains
• Performance-driven approach. You track what works, adjust what doesn’t, and always push for better numbers and better storytelling
• Proven track record. You’ve grown social accounts, driven community engagement, and helped brands go from unknown to unavoidable
• 4+ years experience. You’ve been deep in social media roles, ideally in Web3, gaming, or internet-native brands
• Comfort with chaos (and opportunity). You thrive in fast-paced, experimental environments where no two weeks look the same—and you bring structure where it counts

Responsibilities

• Own and shape our social strategy. You’ll lead the content roadmap across X, Warpcast, Discord, Instagram, TikTok, and YouTube—aligning campaigns with product drops, cultural moments, and community buzz
• Craft tailored content for every platform. You’ll design channel-native strategies that hit the right tone, format, and timing—whether it’s a meme, an announcement, or a deep-dive thread
• Bring ideas to life with creative partners. You’ll work with a crew of video editors, designers, and meme artists to produce scroll-stopping content that resonates with our collector and gaming audiences
• Set and protect our brand voice. You’ll own voice and tone guidelines, making sure everything we post feels fresh, bold, and unmistakably PlayerZero
• Engage with our community in real time. You’ll monitor and respond across channels—especially X and Discord—building authentic connections and surfacing feedback that shapes what we build next
• Run social-led campaigns. From AMAs to collabs and giveaways, you’ll launch activations that grow our audience, spark conversations, and get people talking
• Grow our ambassador and KOL network. You’ll build and scale relationships with creators, power users, and influencers—managing budgets and tracking ROI on collabs
• Learn fast, optimize faster. You’ll dig into metrics, understand what’s working, and adapt quickly—always staying ahead of culture and platform shifts

Preferred Qualifications

• Have a strong interest in avatars and digital identity. You’re excited about how people express themselves online and how identity is evolving across digital spaces
• Have launched NFT collections. You’ve been part of bringing a collection to life—from planning and storytelling to mint day and community engagement
• Are curious about cross-game possibilities. You follow how avatars and assets can move between virtual worlds and believe in a more connected gaming future
• Have worked in a fast-paced startup environment. You thrive in ambiguity, move fast, and know how to prioritize when everything is urgent

Benefits

• Work as a remote-first team anywhere in the world, or join us in our hubs in Tallinn or Barcelona. We currently have team members across 14 countries
• Personal development - exciting challenges mean a big impact. To reach the next level, we offer a personal learning budget
• Flexible days off - we work hard, but it’s important for us to make sure people take time out to recharge
• Boost your wellbeing with our recharging budget , nurturing both your physical and mental health
• Biannual company retreats and team gatherings in our hubs; our Summer Days are legendary
• Flexible working hours - Results are more important than hours on the clock: we trust you to maintain your work-life balance
• Competitive salary with equity options