Remote Social Media Manager

Summary

Join our Marketing Team as a Social Media Manager to shape and execute CrossFit's social media strategy, overseeing the brand's presence, driving engagement, and developing innovative campaigns.

Requirements

• Strong understanding of social media platforms, trends, and best practices
• Demonstrated experience in developing and implementing successful social media campaigns
• Ability to be an effective decision-maker in high-pressure situations
• Experience with CMS platforms (e.g. Iconik, Google Drive), and SMM platforms (e.g. Sprinklr, Khoros, Later)
• Excellent analytical skills with the ability to interpret data and provide actionable insights
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
• The discipline, flexibility, and self-starter mentality required to work as part of a high-performing, distributed team
• Passion for fitness and a genuine interest in the CrossFit community and industry
• Bachelor’s degree in Marketing, Communications, Business, or a related field. Master’s degree is a plus
• Proven experience (3-5 years) in social media management, preferably within the sports or health and fitness industry

Responsibilities

• Execute a comprehensive social media strategy aligned with the overall marketing objectives and brand goals
• Lead the development of integrated social media campaigns that drive brand awareness, engagement, and conversion
• Stay updated on evolving industry trends and emerging social media platforms to keep the company at the forefront of innovation
• Oversee the creation of compelling and on-brand content for various social media platforms
• Collaborate across teams to ensure consistent messaging and brand representation across all social channels
• Utilize data and analytics to optimize content performance and adjust strategies as needed
• Foster a strong and engaged community across social media platforms, responding to comments, messages, and mentions promptly and positively
• Implement strategies to encourage user-generated content and community participation
• Utilize analytics tools to measure the performance of social media campaigns and provide detailed reports to key stakeholders
• Identify key performance indicators (KPIs) and implement strategies to improve social media metrics continuously
• Collaborate with cross-functional teams, including marketing, content creation, and product development, to ensure social media strategies align with overall business objectives
• Work closely with influencers and partners to amplify the brand's reach and impact

Benefits

• Rich Medical, Dental, and Vision plans
• Discretionary Paid Time Off – empowering you to unplug whenever and however you need to
• Flexible spending account and 401(k) with employer matching - vested on day one
• CrossFit Gym Membership Reimbursement
• CrossFit Courses Benefit
• Partnership Perks