Keywords Studios is hiring a
Social Media Specialist in China

Summary

The job is for a Social Media Specialist who will create and publish Simplified Chinese content on WeChat and Weibo to increase reach, engagement, and share of voice. The role requires 3 years of experience as a social media specialist, fluency in English, and excellent copywriting skills.

Requirements

• Minimum 3 years’ experience as social media specialist
• Proven track record of creative yet data driven content creation across various platforms in China
• Manage own workload and prioritize tasks in a fast-paced environment
• Demonstrable experience working remotely or with remote teams. This position can be done 100% remote, but being able to occasionally come to an office is a bonus
• A ‘can-do’ attitude (we value pro-activity)
• Ability to motivate people to help with content creation
• Fluent level in English (written and spoken)
• Solid interest in learning the ins and outs of a service provider and to understand our services, technologies, and local initiatives
• Good understanding of asset creation such as graphics or short videos for a smooth briefing workflow

Responsibilities

• Understand Keywords Studios’ social media strategy and actively drive all channel activities in China
• Create and publish educating and entertaining social media content for global and local marketing campaigns to raise awareness for our services as well as AI and automation technologies
• Your goal is increased reach, engagement, and share of voice
• Ensure all social media posts are accessible for followers relying on screen readers or watching on a device with low / no volume turned on
• Monitor, reply to incoming comments and messages
• Build out our social listening efforts in China and feed back to internal teams
• Analyse the performance of all the different channels to make recommendations which social media channels to build out, what content to produce, etc
• Occasionally help with short text translations from English to Simplified Chinese
• Escalate social media crisis topics to help maintain the brand’s reputation
• Brief creative team members in charge of social media designs, videos, or animations
• Join calls and discussions with internal teams worldwide to make sure all created content is relevant for their communication goals, factually correct, and on brand
• Document the latest social media best practices in China and facilitate internal training where needed
• Stay on top of social media trends to make content timely and relevant

Benefits

• Social Insurance and Housing Fund
• Annual Leave
• Bonus
• Medical Check-up
• EAP Program