Remote Social Media Specialist

Summary

Join our team as a Social Media Specialist to create and publish Simplified Chinese social media content around Keywords' services, locations, technologies, and company values on the Group's owned channels following the latest social media best practices and using storytelling techniques.

Requirements

• Excellent copywriting skills for Chinese social media channels (short and long format)
• Fluent level in English (written and spoken)
• Solid interest in learning the ins and outs of a service provider and to understand our services, technologies, and local initiatives
• Good understanding of asset creation such as graphics or short videos for a smooth briefing workflow
• Minimum 3 years’ experience as social media specialist
• Proven track record of creative yet data driven content creation across various platforms in China
• Manage own workload and prioritize tasks in a fast-paced environment
• Demonstrable experience working remotely or with remote teams
• A ‘can-do’ attitude (we value pro-activity)
• Ability to motivate people to help with content creation

Responsibilities

• Understand Keywords Studios' social media strategy and actively drive all channel activities in China
• Create and publish educating and entertaining social media content for global and local marketing campaigns to raise awareness for our services as well as AI and automation technologies
• Your goal is increased reach, engagement, and share of voice
• Ensure all social media posts are accessible for followers relying on screen readers or watching on a device with low / no volume turned on
• Monitor, reply to incoming comments and messages
• Build out our social listening efforts in China and feed back to internal teams
• Analyse the performance of all the different channels to make recommendations which social media channels to build out, what content to produce, etc
• Occasionally help with short text translations from English to Simplified Chinese
• Escalate social media crisis topics to help maintain the brand’s reputation
• Brief creative team members in charge of social media designs, videos, or animations
• Join calls and discussions with internal teams worldwide to make sure all created content is relevant for their communication goals, factually correct, and on brand
• Document the latest social media best practices in China and facilitate internal training where needed
• Stay on top of social media trends to make content timely and relevant

Benefits

• Social Insurance and Housing Fund
• Annual Leave
• Bonus
• Medical Check-up
• EAP Program