Social Media Strategist

Summary

Join Acuity Scheduling, a Squarespace company, as their Social Media Strategist! You will be responsible for developing and executing social media strategies across various platforms to increase brand awareness and drive customer acquisition. This role requires a deep understanding of social media algorithms and best practices. The position can be remote (within the U.S.) or hybrid in NYC. You will report to the Head of Marketing and collaborate with other marketing team members. The ideal candidate possesses 4+ years of experience in social media strategy and a bachelor's degree in a related field. Squarespace offers a comprehensive benefits package.

Requirements

• 4 years of experience in social media strategy, community management, and/or public relations/communications
• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience managing social media accounts for a brand and/or SaaS business, understanding the nuances of different platforms and best practices, with a strong portfolio of successful social media campaigns
• Exhibit writing and visual design skills to create compelling content that conveys Acuity's brand voice and captures audience attention
• Fluency in social media trends and how they can translate into content opportunities
• Creative mindset with the ability to identify opportunities for growth
• Possess the ability to measure campaign performance and translate data into actionable insights

Responsibilities

• Develop an innovative social media marketing strategy that drives growth and engagement among an audience interested or considering a scheduling tool
• Plan and execute social media campaigns aligned with marketing goals, such as new product launches, seasonal promotions, and customer acquisition initiatives, collaborating with the Content Marketing lead to ensure alignment with overall content strategy
• Manage the social media calendar to sustain a consistent publishing cadence across all organic channels, including Facebook, Instagram, LinkedIn and TikTok and identify opportunities to expand into new high-impact channels and communities
• Utilize social media and analytics platforms to track performance and compile regular reports in collaboration with the Growth Marketing lead
• Optimize social publishing strategy based on new product updates, best times to post, and any algorithm changes to maximize effectiveness
• Develop social content copywriting, aligning to the overall brand voice and tone

Benefits

• A choice between medical plans with an option for 100% covered premiums
• Health Savings Account with Squarespace funding
• Fertility and adoption benefits
• Supplemental Insurance plans
• Headspace mindfulness app subscription
• Global Employee Assistance Program ( available January 2025 )
• Retirement benefits with employer match
• Flexible paid time off
• 20 weeks for parental leave and up to 12 weeks to care for an ill family member
• $100 per month remote Stipend
• Access to supplemental insurance plans for additional coverage
• Education reimbursement
• Employee donation match to community organizations
• 6 Global Employee Resource Groups (ERGs)