Specialist, Digital Media

Summary

Join Amsive, a performance marketing agency, as a Specialist, Digital Media! This remote position, open to US time zone candidates (ET or CT preferred), focuses on direct response, lead generation, and e-commerce accounts. You will manage digital advertising campaigns across various platforms, conduct keyword research, create ad copy, develop strategies, and compile performance reports. The role involves collaborating with the digital media manager, supporting interns, and contributing to Amsive's knowledge base. Success requires 2-4 years of experience in digital advertising, a bachelor's degree in a related field, and excellent attention to detail. Amsive offers a supportive environment with growth opportunities.

Requirements

• 2-4 years’ experience with managing digital advertising campaigns, particularly in Google Ads, Microsoft Ads, Meta Ads, and Programmatic DSPs
• Bachelor’s degree in Marketing, Advertising, or a similar industry
• Impeccable attention to detail
• Ability to own projects – making sure they get done correctly and on time
• An inquisitive nature. You should be excited to check the data on all accounts each day and curious to find out the causes and effects of any data anomalies you spot
• Ability to build ad campaigns in various user interfaces and editing tools
• Ability to find the story within the data. Not just the “what,” but the “why”
• The ability to calculate bids based on potential ROI
• Excellent attention to detail (we repeated this on purpose) and the ability to effectively multi-task in a deadline-driven atmosphere
• Excellent written communication and interpersonal skills, with a desire to work as a member of a team

Responsibilities

• Conducting and reviewing keyword, audience, & bid research and management; monitoring budgets for all active client campaigns
• Ensuring ads are targeted to the most relevant audiences/search queries/etc
• Thinking of tests that have the potential to move the needle, and overseeing the implementation, tracking, and reporting on those tests
• Text ad copy writing and social ad creation; overseeing the development of display ads
• Compiling detailed, easy-to-read reports; finding insights and suggesting solutions based on those reports; working with the analytics team to build new reports as necessary
• Controlling quality: ensuring all ads, budgets, settings, etc. are correct for each client
• Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts, sharing knowledge with team members
• Contributing proactively to corporate initiatives, process changes, and other duties as needed
• Doing what it takes to ensure targets are met or exceeded

Preferred Qualifications

• Advanced MS Office skills, especially Excel and PowerPoint
• Foreign language skills a plus
• Mathematics or economics background a plus
• Understanding of testing principles and a disciplined approach to testing
• Ability to understand the needs and desires of our clients' customers

Benefits

• This is a REMOTE position
• Candidates can be located anywhere in US time zones