Remote Senior Director of Marketing

Summary

The Sr. Director of Marketing will be responsible for developing, implementing, and coordinating marketing programs at BlackCloak, a fast-growing company in the digital executive protection sector. The role involves creating content, managing SEO activities, analytics, sales enablement, product positioning, brand management, customer relations, market intelligence, field marketing, and more. The candidate should have 7+ years of marketing experience, prior experience with cybersecurity, relevant degree, and proven success in a senior marketing role.

Requirements

• 7+ years of marketing experience
• Prior experience with cybersecurity is a MUST
• Relevant BA/BS degree
• Proven experience in a senior marketing role, with a success track record of developing, implementing and executing strategic marketing initiatives
• Experience managing up, across an executive team, and a small team
• Exceptional strategic thinking, problem-solving and decision-making abilities
• Extensive experience with CRM tools (i.e. Salesforce, HubSpot a plus) and marketing automation solutions
• Deep understanding of how to optimize the infrastructure, workflows, and analytics
• Expert understanding of the lead-to-sales funnel and demand generation
• Quantitative data analysis of program effectiveness, forecasting, and ROI; exceptional analytical and reporting skills
• Experience with Account-based Marketing
• Stellar written and oral communication skills
• Experience in website design and content development; Google Analytics
• Excellent time management, able to balance many projects at once

Responsibilities

• Development, implementation and coordination of marketing programs
• Developing and executing comprehensive, integrated demand generation campaigns
• Creating and deploying graphics, layouts, and other design elements for all print and digital collateral
• Managing company events such as conferences, networking events, and webinars for our sales and executive staff
• Development and deployment of analytics that provides insights and trends for data-driven planning
• Collaboration with the Sales Team, Executive team, and Company to bring the BlackCloak Platform to the market
• Sales Enablement: Empowering the sales team with tools, resources and insights necessary for success
• Content Development: Overseeing the creation of compelling content across various platforms
• Demand Generation: Developing and implementing strategies to drive lead acquisition and nurture prospects through the sales funnel
• Strategic Leadership: Developing, implementing and executing the overall marketing strategy in alignment with the company’s business objectives
• Product Positioning and Messaging: Directing and refining product positions
• Brand management and Press Strategy: Overseeing brand consistency and developing a press strategy
• Customer Relations: Cultivating relationships with our potential customers
• Market Intelligence: Harnessing market insights to inform and refine the marketing strategy
• Field Marketing: Leading field marketing initiatives, coordinating events and other on-the ground activities

Benefits

• 100% Remote
• 100% Paid Employee Medical Insurance Premium
• 401k match
• Company Equity
• PTO and Sick Leave
• Paid Holidays
• Multiple off-site events throughout the year
• In-home office stipend