OLIPOP PBC is hiring a
Sr. Manager Consumer Insights

Summary

The job is for a Senior Manager, Consumer Insights at Olipop, a fast-moving start-up company in the beverage industry. The role requires 7-8 years of market research experience with budget responsibility, proficiency in various data sets, and a balance of leading qualitative and quantitative research. The position reports to the VP of Brand Marketing and offers a base salary between $130,000-$135,000 plus bonus.

Requirements

• 7-8 years of market research experience with budget responsibility in a CPG company; beverage experience a plus
• Proficiency in syndicated and custom data sets (Numerator, SPINS, Nielsen, IRI, etc.)
• Experience in selecting research vendors, designing research studies and trying new methodologies to expand learning capabilities
• Balance of leading qualitative and quantitative research inclusive of budget, timelines and deliverables
• Business owner vs researcher mindset with an ability to influence business decision-making
• Strong foundation in measuring marketing performance across paid, earned and owned media
• Ability to effectively communicate complex data and insights to both technical and non-technical stakeholders, including senior leadership
• An entrepreneurial mindset with willingness to challenge the need for learning and have the courage to decide and go where warranted

Responsibilities

• Identify and lead strategic initiatives that support business goals through data and insights
• Manage vendors throughout project execution including design, data collection, analysis, and reporting
• Work with the broader marketing team and agency partners to ensure consumer insights are brought to life in briefs, creative development and throughout all communications
• Lead the design and application of innovation solutions in areas such as attribution, media mix modeling, media spend planning, incrementality and customer lifetime value assessment
• Monitor and track progress on KPI’s such as brand health, household penetration, competitive performance and campaign performance
• Lead yearly brand situation assessment in partnership with internal and external stakeholders to guide brand strategy and long-range planning
• Manage the consumer insights budget using clear criteria to evaluate the business need and impact of projects
• Work with business partners to continuously identify and explain business drivers, competitive challenges and forward-looking opportunities for growth
• Foster a culture of data-driven decision making within the marketing team, collaborating to align marketing objectives with the data, insights and key metrics to inform optimizations and success

Benefits

$130,000-$135,000 base salary + bonus