Instructure is hiring a
Sr. Product Marketing Manager, Remote - United States
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Summary
Instructure is seeking a Senior Product Marketing Manager with at least 5 years of experience in a B2B Product Marketing or related role to drive the messaging and go-to-market strategy for their Professional Learning customer segment. The position reports directly to the Sr. Director, Product Marketing.
Requirements
- Bachelor's Degree
- At least 5 years in a B2B Product Marketing or related role
Responsibilities
- Define and refine customer personas and segmentation strategies for the professional learning and other opportunistic audience segments
- Craft compelling value propositions and messaging tailored to the specific customer segment and collaborate with cross-functional partners to bring those messages to market
- Work closely with the product management teams to launch new products and features and position them to meet the needs of the professional learning segment
- Collaborate with cross-functional teams (e.g., marketing, sales, and customer success) to ensure alignment and successful execution of go-to-market strategies
- Create and maintain product collateral, including presentations, brochures, and case studies and contribute to segment-specific content and events produced by the marketing team
- Analyze market trends, competitive landscape, and customer feedback to identify opportunities and threats and inform product development and improvements
Preferred Qualifications
- Excellent organizational skills and ability to multitask in a fast-paced, dynamic environment
- Strong analytical skills in business performance
- Demonstrated ability to build successful relationships and partner with senior and executive management
- Excellent communication and interpersonal skills
- Proven ability to solve problems and issues creatively
- Attention to detail, organization and desire for continuous improvement and innovation
- Ability to handle multiple projects effectively
- Confidence and initiative, with ability to work with minimal direction
Benefits
- Competitive salary, equity and 401k
- Medical, dental, disability, and life insurance
- HSA program, vision, voluntary life, and AD&D
- Tuition reimbursement
- Paid time off, 11 paid holidays, and flexible work schedules
- LifeStyle Spending Account
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