Remote Sr. Product Marketing Manager

Summary

Instructure is seeking a Senior Product Marketing Manager with at least 5 years of experience in a B2B Product Marketing or related role to drive the messaging and go-to-market strategy for their Professional Learning customer segment. The position reports directly to the Sr. Director, Product Marketing.

Requirements

• Bachelor's Degree
• At least 5 years in a B2B Product Marketing or related role

Responsibilities

• Define and refine customer personas and segmentation strategies for the professional learning and other opportunistic audience segments
• Craft compelling value propositions and messaging tailored to the specific customer segment and collaborate with cross-functional partners to bring those messages to market
• Work closely with the product management teams to launch new products and features and position them to meet the needs of the professional learning segment
• Collaborate with cross-functional teams (e.g., marketing, sales, and customer success) to ensure alignment and successful execution of go-to-market strategies
• Create and maintain product collateral, including presentations, brochures, and case studies and contribute to segment-specific content and events produced by the marketing team
• Analyze market trends, competitive landscape, and customer feedback to identify opportunities and threats and inform product development and improvements

Preferred Qualifications

• Excellent organizational skills and ability to multitask in a fast-paced, dynamic environment
• Strong analytical skills in business performance
• Demonstrated ability to build successful relationships and partner with senior and executive management
• Excellent communication and interpersonal skills
• Proven ability to solve problems and issues creatively
• Attention to detail, organization and desire for continuous improvement and innovation
• Ability to handle multiple projects effectively
• Confidence and initiative, with ability to work with minimal direction

Benefits

• Competitive salary, equity and 401k
• Medical, dental, disability, and life insurance
• HSA program, vision, voluntary life, and AD&D
• Tuition reimbursement
• Paid time off, 11 paid holidays, and flexible work schedules
• LifeStyle Spending Account