Strategic Marketing Manager

Summary

Join Electric Coin Co. as a Strategic Marketing Manager to drive Zcash adoption. You will report to the CEO and collaborate with the Community Manager and Head of Product Marketing. Key responsibilities include content creation, marketing analytics, strategy development, digital marketing oversight, brand management, public relations, partner engagement, and team leadership. The ideal candidate possesses strong marketing experience, particularly within the cryptocurrency industry, and demonstrates excellent communication and leadership skills. A competitive salary ($120,000-$180,000) and comprehensive benefits are offered. This is a remote position.

Requirements

• Strong copywriting and storytelling skills
• Strong portfolio of created content, showing versatility across different formats and channels
• Analytical capabilities to assess the effectiveness of marketing content and campaigns and adjust strategies based on the data
• Proven experience in developing and executing marketing strategies that align with business goals
• Deep understanding and experience in the cryptocurrency industry including the major players, communities and trends
• 5+ years of proven experience leading marketing and/or business growth - ideally in a start-up environment
• Proven success scaling a high-growth company or business unit
• Experience working internationally and cross-culturally, across different contexts and belief systems
• Understanding of cryptocurrencies including function, the market, benefits and drawbacks
• Ability to set and deliver on growth targets
• Excellent leadership and managerial skills
• Experience working cross-functionally with different platforms to create a cohesive growth plan
• Results oriented - holds themselves accountable for short and long term success
• Exceptional communication skills
• Strong background of operational excellence and financial management

Responsibilities

• Create engaging content, including blog posts, infographics, whitepapers, case studies, videos, and social media campaigns that educate and inform our audience
• Leverage analytics and user research insights to create engaging content that resonates with users and the Zcash community
• Maintain a content calendar
• Monitor and analyze marketing performance metrics to optimize campaigns and report on ROI, providing insights and recommendations for continuous improvement
• Develop and implement marketing and communication strategies that support our product roadmap and overall business objectives
• Oversee digital marketing initiatives, including management of web properties and social media, to enhance online presence and generate demand
• Strengthen and maintain ECC’s brand identity and messaging across all channels to ensure consistency and resonance with target audiences
• Manage media relations and develop press releases, media kits, and thought leadership pieces to position ECC as a trusted authority in the cryptocurrency sector
• Build and maintain relationships with key industry stakeholders, partners, and influencers to amplify our message and extend our reach
• Help build out the marketing team, fostering a culture of creativity, collaboration, and professional development

Preferred Qualifications

Ability to execute basic designs using tools like Canva

Benefits

• Competitive salary $120,000-$180,000 commensurate with experience
• Comprehensive health and wellness plans
• Remote work
• World-class team