Strategic Product Marketing Manager

Summary

Join Swiftly, a leading transit data platform company, as a Strategic Product Marketing Manager to shape the market positioning of its platform and help customers understand product value. This critical role involves leading go-to-market strategies for new and existing products, collaborating with various teams, and developing compelling narratives. You will own strategic positioning and messaging, lead go-to-market planning and execution, create enablement content and customer-facing assets, and advise leadership on market problems and growth opportunities. The ideal candidate possesses 8-10+ years of experience in product marketing or consulting in B2B SaaS, a proven track record of product launches, strong storytelling skills, and a collaborative mindset. Passion for public transit and mission-driven work is essential. Swiftly offers a competitive salary, stock options, benefits, and a flexible work environment.

Requirements

• 8-10+ years of experience in product marketing, go-to-market strategy, or consulting in B2B SaaS or selling to government agencies
• Proven track record of owning and launching products, crafting compelling positioning, and building successful go-to-market strategies
• Strong storytelling and writing skills, you can turn complex product capabilities into crisp, clear messaging
• Highly cross-functional and collaborative; thrives in an energetic, iterative environment
• Analytical and customer-centric mindset, you seek out qualitative and quantitative inputs to guide your decisions. You measure success for product launches and product adoption overall
• Passion for public transit and mission-driven work

Responsibilities

• Own the strategic positioning and messaging for Swiftly’s Transit Data Platform, grounded in a deep understanding of our customers, competitors, and market dynamics
• Lead go-to-market planning and execution for new product and partner launches — collaborating with Product, Sales, Customer Success, and Marketing to bring innovations to market. Drive outcomes like sales pipeline, increased win rates, and increased product adoption
• Create enablement content, product collateral, and customer-facing assets that drive product adoption and sales success
• Be a strategic advisor and consultant to Product and Revenue leadership on market problems, marketing insights, competitive intelligence, customer feedback, and growth opportunities
• Shape thought leadership narratives that elevate Swiftly’s voice in the industry and align with our broader brand strategy

Preferred Qualifications

• Experience marketing to public sector or government customers
• Familiarity with transit, mobility, or transportation-related industries

Benefits

• Competitive salary
• Stock options for every employee
• Medical, Dental and Vision
• 401k with Employer Match
• Flexible Spending Account (FSA)
• Home office setup reimbursement
• Monthly cell/internet reimbursement
• Monthly "Be Well" stipend
• Flexible PTO with a recommended minimum
• Flexible work environment
• 16 paid holidays, including holidays in months without US national holidays
• 8 fully paid weeks of leave for child birth/adoption