Strategist, Insights & Analytics

Summary

Join our team as Strategist, Insights & Analytics and work closely with clients and internal teams to identify opportunities for leveraging data and analytics to enhance marketing success and customer understanding.

Requirements

• Deep technical background with BA/BS in Analytics, Engineering, Statistics, Finance, Economics, Information Management, Social Science, or Business/Marketing related fields (Masters or higher preferred)
• At least 5 years of experience in Analytics, with 3+ years of Marketing Analytics preferred
• 1+ years in a consulting environment
• Self-driven independent thinker with a strong desire to learn and grow, with a passion for more than personal success
• Ability to manage and prioritize multiple concurrent projects while maintaining a high level of attention to detail
• Strong understanding of marketing, sales metrics, and reporting
• Technically proficient with statistical packages, data manipulation, and open-source tools such as SQL, Python, SAS, R, etc
• Experience with data warehouses and ETL, data lake development, and thorough understanding of relational databases and how to work with them - as well as a deep knowledge of Marketing Technology (ESPs, CDP, etc) and the data available from it
• Advanced knowledge of BI/visualization software such as Power BI, Tableau, etc
• Ability to clearly explain complex technical ideas both verbally and in writing
• Strong desire to work in cross-functional teams and collaborate with other departments, building relationships across the organization
• An understanding and keen curiosity about the role AI and machine learning can play
• Proficient in PowerPoint and other Microsoft Office, Google Workspace (G-Suite) tools

Responsibilities

• Provide leadership in discussions with clients and internal teams, identifying ways to solve their business problems
• Act as a consulting resource for client teams
• Accountable for defining project deliverables, milestones, and timelines and managing overall project delivery, including final polished deliverables - in conjunction with Client Success and Project managers
• Maintain positive client relationships through commitment to high-quality work and proactive strategic initiatives
• Develop new ways of looking at information to develop customer profiles, answer business questions, and develop insights
• Lead and contribute to projects which could include: Developing project methodology Transforming vast data sets into compelling and actionable insights Mining data to develop predictive models using regression analysis, cluster analysis, and other statistical methods of analysis
• Designing and developing dashboarding and reporting solutions
• Leading team members in the development of analytics
• Leading or supporting analytic roadmaps and assessments
• Fully understand our client's marketing goals to generate and communicate clear, compelling, and actionable insights
• Gather and interpret data through various analytic tools and third-party platforms (e.g., Census, Pew Research, and demographic trend data)
• Share best practices with clients, peers, and team members and become a trusted advisor
• Respond proactively to requests from clients and internal teams