SVP of Marketing

Summary

Join Xsolla as the Senior Vice President of Marketing – Fintech and lead global marketing efforts for financial technology solutions. You will develop and implement a global fintech marketing strategy, define go-to-market strategies for new products, and lead integrated campaigns to drive adoption. Responsibilities include managing a global marketing team, collaborating with other departments, and managing marketing budgets. The ideal candidate has 15+ years of B2B or platform marketing experience, including at least 5 years in fintech, and a proven track record of building and leading global marketing teams. This role is based in Los Angeles or remote with flexible schedules. Xsolla offers a comprehensive benefits program including 100% company-paid medical, dental, and vision, unlimited flexible time off, and personalized career roadmaps.

Requirements

• 15+ years of B2B or platform marketing experience, including at least 5 years in fintech, payments, or embedded finance
• Proven track record building and leading global marketing teams, with deep expertise in product marketing, brand, go-to-market, and partner marketing
• Experience marketing infrastructure, payments, or API-based products to enterprise or platform clients; gaming industry experience is highly preferred
• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
• Advanced experience with marketing analytics, CRM systems, and performance dashboards
• Strong executive presence and ability to influence C-level stakeholders internally and externally
• Exceptional communication and storytelling skills with a data-informed mindset
• Deep understanding of global market dynamics, regional marketing execution, and cross-border campaign strategies
• A passion for gaming and technology with an entrepreneurial mindset and global perspective

Responsibilities

• Develop and implement a global fintech marketing strategy across Xsolla’s core solutions: Payments, Xsolla Pay, Embedded Finance, Wallet, and Creator Payouts
• Define and execute the go-to-market strategy for new fintech products and feature rollouts, in partnership with product, growth, and partnerships teams
• Lead integrated campaigns to drive adoption among game developers and publishers, boost product usage, and support international expansion across the Americas, EMEA, APAC, and CIS regions
• Develop product positioning, messaging frameworks, and value propositions that clearly articulate Xsolla’s unique role in powering the gaming economy
• Oversee multi-channel marketing execution including brand campaigns, demand generation, partner co-marketing, industry events, content strategy, and thought leadership
• Manage and grow a high-performing global marketing team; recruit and retain top talent while fostering a culture of excellence and innovation
• Collaborate with Sales, Product, and Business Development to align marketing efforts with sales enablement, pipeline acceleration, and partner success initiatives
• Own and manage fintech marketing budgets, agency partnerships, and marketing tech stack to drive measurable ROI
• Analyze campaign performance, user journeys, and customer insights using advanced tools and dashboards to optimize outcomes
• Serve as a senior marketing spokesperson and evangelist for Xsolla’s fintech capabilities at major industry events, conferences, and panels
• Develop competitive market intelligence and identify emerging trends to influence marketing strategy and product direction
• Provide stakeholders with regular updates, forecasts, and quarterly business reviews

Benefits

• 100% company-paid medical, dental, and vision plans
• Unlimited Flexible Time Off
• Personalized career roadmap for each employee