Director, B2B Marketing

Summary

Join Tubi as the Director of B2B Marketing, International and lead the Canadian B2B marketing strategy. Reporting to the SVP of B2B Marketing, you will develop and implement sales enablement, content marketing, and trade marketing initiatives. Responsibilities include creating localized content, collaborating with sales partners, and optimizing marketing efforts. This Toronto-based role requires some travel and a deep understanding of the Canadian media market. The position offers a competitive salary, bonus, long-term incentives, and comprehensive benefits.

Requirements

• Deep knowledge of advertising industry and experience in working across Canadian media market
• General knowledge of the video investment ecosystem
• In-depth knowledge of marketing metrics
• Excellent writing and presentation development
• Critical thinking skills - you can analyze data, identify trends, and provide evidence-based recommendations
• Know your way around the tools of the trade–ex: CRM, marketing automation, social listening platforms
• Project management - attention to detail while also driving towards long-term goals
• Creative bent - you have the ability to take projects from initial concept stages through to completion with a resolve to create the best customer experience
• 7+ years of marketing experience within the advertising, ad tech and/or relevant marketing organizations
• Bachelor’s Degree
• Impressive references and portfolio of previously published work

Responsibilities

• Lead the development of sales enablement, content marketing, and trade marketing for Canada in support of channel sales partners and dedicated Tubi-Canada team
• Develop measurement plan and tactics to optimize B2B marketing efforts, further connecting marketing and sales activities to revenue and retention
• Develop localized content intended to stimulate interest, drive engagement and consideration for Tubi’s solutions including: pitch decks, case studies, infographics, explainer videos, and more, to be distributed across multiple sales and marketing channels
• Work closely with channel sales partners to develop co-marketing initiatives

Benefits

• Annual discretionary bonus
• Long-term incentive plan
• Medical/dental/vision, insurance
• 401(k) plan
• Paid time off
• Flexible Time off Policy
• Generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy
• Monthly wellness reimbursement