Remote Teacher Lifecycle Marketing Manager

Summary

Join us to connect educators with the tools they need to drive meaningful learning outcomes for millions of students around the world. As Khan Academy’s Teacher Lifecycle Marketing Manager, you'll develop and execute strategies to attract new teachers and deepen relationships with our existing community.

Requirements

• A skilled writer who has examples of scroll-stopping copy that converts
• A marketer with a strong track record of driving acquisition and engagement
• A do-it-yourself analyst who can spin up Explores in GA4 to answer any question
• Obsessed with email. You have a folder full of inspiring subject lines and delightful emails
• An individual contributor who works independently to deliver results (by week, not by quarter)
• Someone who is excited to prove the value of a lifecycle program to the broader organization
• Someone with proven cross-cultural competency skills demonstrating self-awareness, awareness of other, and the ability to adopt inclusive perspectives, attitudes, and behaviors to drive inclusion and belonging throughout the organization
• Motivated by the Khan Academy mission “to provide a free world-class education for anyone, anywhere
• A former classroom teacher (not required, but a huge plus)

Responsibilities

• Develop and test hypotheses about the right channels, strategies, or product improvements to reach educators in the U.S. at scale
• Know the competitive landscape and market trends to drive new messaging, channels, and innovative ideas
• Identify search traffic growth opportunities for content and landing pages. Conduct keyword research and optimize content for search engines
• Create and publish high-quality, engaging, and relevant content and landing pages that address the needs of teachers. Develop marketing campaigns to acquire new users
• Build a lifecycle marketing plan that will drive teacher engagement and mitigate churn
• Conceive and execute lifecycle email marketing campaigns end-to-end. Utilize data and A/B test results to improve campaign performance
• Execute and monitor triggered programs; including campaign building, QA, reporting, and then iterating as needed
• Develop deep understanding of the teacher user journey in order to identify personalized and relevant communication that engages customers; translate insights into effective campaign briefs
• Identify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform lifecycle plans and influence product roadmap
• Build programs that will drive feedback and engagement from our core brand advocates -- insights that will steer the ship of new product development

Benefits

• Competitive salaries
• Ample paid time off as needed – Your well-being is a priority
• Remote-first culture - that caters to your time zone, with open flexibility as needed, at times
• Generous parental leave
• An exceptional team that trusts you and gives you the freedom to do your best
• The chance to put your talents towards a deeply meaningful mission and the opportunity to work on high-impact products that are already defining the future of education
• 401(k) matching, flexible spending accounts, and more!