Token Marketing Manager

Summary

Join Mantle, a leading sustainable hub for on-chain finance, as we build banking for the next generation using blockchain technology. This role focuses on developing and executing marketing strategies to increase awareness, utility, and adoption of the Mantle token. You will monitor market trends, create engaging campaigns, collaborate with partners, and measure campaign success using key performance indicators (KPIs). Success in this position requires proven experience in token marketing within the blockchain industry, a strong understanding of tokenomics and DeFi, and exceptional communication skills. The ideal candidate will also possess familiarity with growth hacking and community-driven marketing.

Requirements

• Proven experience in token marketing, crypto marketing, or related roles within the blockchain industry
• Strong understanding of tokenomics, DeFi, Web3 ecosystems, and crypto user behavior
• Experience managing campaigns with exchanges, wallets, and ecosystem partners
• Data-driven mindset with expertise in analytics tools to measure and optimize performance
• Exceptional communication, content creation, and presentation skills
• Passion for blockchain technology and a deep understanding of its transformative potential
• Ability to work independently in a fast-paced, remote-first environment

Responsibilities

• Monitor market momentum and maintain deep insights into all Mantle news and communications to deliver strategic messaging at the right time, effectively capturing market sentiment
• Develop and execute comprehensive marketing strategies to promote the Mantle token’s utility and adoption
• Work closely with the community management team to engage with token holders and foster loyalty
• Develop campaigns to educate users on the benefits and use cases of the Mantle token
• Collaborate with exchanges, wallet providers, and other ecosystem partners to increase token visibility and accessibility
• Coordinate token-related initiatives with external partners, such as token listings and co-marketing campaigns
• Measure the success of marketing campaigns through KPIs such as user engagement, token transaction volume, and adoption rates
• Work closely with the product, developer relations, and business development teams to align token marketing strategies with broader company goals

Preferred Qualifications

• Previous experience in a token marketing role at a blockchain or crypto-focused company
• Familiarity with growth hacking techniques and community-driven marketing approaches