User Acquisition Specialist

Summary

Join Fliff, a company pioneering play-for-fun sports gaming, as a User Acquisition Specialist. You will be responsible for scaling paid performance campaigns across multiple platforms, acquiring and retaining users, and optimizing campaigns to meet KPIs. Collaborate with cross-functional teams to develop and implement acquisition strategies, analyze campaign performance, and report on key trends. This role requires 2-3 years of hands-on paid acquisition experience in mobile apps, preferably within the sports betting, casino, or gaming industry. You should possess a solid understanding of KPIs and be an analytical thinker with a performance mindset. The position offers a competitive salary, unlimited PTO, health benefits, a 401k, and a work-from-home stipend.

Requirements

• 2–3 years of hands-on paid acquisition experience (agency or in-house), preferably in mobile apps within the sports betting, casino, and gaming industry
• Experience managing campaigns on major platforms: Meta Ads Manager, TikTok Ads, Snapchat Ads, Google Ads, etc
• Solid understanding of KPIs including CPA, ROAS, LTV, CTR, CVR, and how to optimize toward them
• Analytical thinker with a performance mindset - able to work with data to drive decisions and A/B tests
• Clear, effective communicator and strong collaborator across technical and creative teams
• Passionate about sports, digital media, and performance growth
• Bachelor's degree in Marketing, Business, Analytics, or related field

Responsibilities

• Launch, manage, and optimize paid acquisition campaigns across platforms (Meta, TikTok, Reddit, Snapchat, Twitter/X, Google, Bing)
• Analyze campaign performance and proactively adjust targeting, creative, bidding, and budgets to meet KPIs like CPA, ROAS, and LTV
• Collaborate with creative teams to test new ad formats, messaging, and visual approaches across social and display
• Develop and scale acquisition strategies tailored for sports gaming, casino, and real-time sporting events
• Report on performance and trends using dashboards and analytics tools; translate data into actionable insights
• Work closely with product and finance teams to align acquisition efforts with user lifecycle value, retention goals, and revenue forecasts
• Stay current on platform updates, media buying trends, and competitive activity in sports betting, casino, and gaming
• Test new channels and acquisition strategies to uncover additional user growth opportunities

Preferred Qualifications

• Familiarity with MMPs like AppsFlyer, Adjust, or Singular
• Prior experience in sports betting, fantasy sports, or entertainment
• Willingness to work nights/weekends aligned with key sports events and calendar

Benefits

• The annual salary for this role ranges from $70,000 to $80,000
• Unlimited/Flexible paid time off
• Health benefits, including medical, dental, vision, and generous parental leave
• Employee-sponsored 401(k)
• $500 work-from-home stipend + Equipment & Accessories
• Work Remotely
• Opportunity for professional development in a dynamic, global setting