User Acquisition Specialist

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Fliff Logo

Fliff

πŸ’΅ $70k-$80k
πŸ“Remote - Worldwide

Summary

Join Fliff, a company pioneering play-for-fun sports gaming, as a User Acquisition Specialist. You will be responsible for scaling paid performance campaigns across multiple platforms, acquiring and retaining users, and optimizing campaigns to meet KPIs. Collaborate with cross-functional teams to develop and implement acquisition strategies, analyze campaign performance, and report on key trends. This role requires 2-3 years of hands-on paid acquisition experience in mobile apps, preferably within the sports betting, casino, or gaming industry. You should possess a solid understanding of KPIs and be an analytical thinker with a performance mindset. The position offers a competitive salary, unlimited PTO, health benefits, a 401k, and a work-from-home stipend.

Requirements

  • 2–3 years of hands-on paid acquisition experience (agency or in-house), preferably in mobile apps within the sports betting, casino, and gaming industry
  • Experience managing campaigns on major platforms: Meta Ads Manager, TikTok Ads, Snapchat Ads, Google Ads, etc
  • Solid understanding of KPIs including CPA, ROAS, LTV, CTR, CVR, and how to optimize toward them
  • Analytical thinker with a performance mindset - able to work with data to drive decisions and A/B tests
  • Clear, effective communicator and strong collaborator across technical and creative teams
  • Passionate about sports, digital media, and performance growth
  • Bachelor's degree in Marketing, Business, Analytics, or related field

Responsibilities

  • Launch, manage, and optimize paid acquisition campaigns across platforms (Meta, TikTok, Reddit, Snapchat, Twitter/X, Google, Bing)
  • Analyze campaign performance and proactively adjust targeting, creative, bidding, and budgets to meet KPIs like CPA, ROAS, and LTV
  • Collaborate with creative teams to test new ad formats, messaging, and visual approaches across social and display
  • Develop and scale acquisition strategies tailored for sports gaming, casino, and real-time sporting events
  • Report on performance and trends using dashboards and analytics tools; translate data into actionable insights
  • Work closely with product and finance teams to align acquisition efforts with user lifecycle value, retention goals, and revenue forecasts
  • Stay current on platform updates, media buying trends, and competitive activity in sports betting, casino, and gaming
  • Test new channels and acquisition strategies to uncover additional user growth opportunities

Preferred Qualifications

  • Familiarity with MMPs like AppsFlyer, Adjust, or Singular
  • Prior experience in sports betting, fantasy sports, or entertainment
  • Willingness to work nights/weekends aligned with key sports events and calendar

Benefits

  • The annual salary for this role ranges from $70,000 to $80,000
  • Unlimited/Flexible paid time off
  • Health benefits, including medical, dental, vision, and generous parental leave
  • Employee-sponsored 401(k)
  • $500 work-from-home stipend + Equipment & Accessories
  • Work Remotely
  • Opportunity for professional development in a dynamic, global setting
This job is filled or no longer available