dbt Labs is hiring a
Vice President

Summary

Join our team as the Vice President of Demand Generation and Revenue Marketing, leading the overall pipeline creation strategy and programs. This high-profile position will manage critical areas of the marketing team, including Global Campaigns, Regional Marketing, ABM, paid media/SEO, and Strategic Partner Marketing.

Requirements

• 10-15+ years of experience in B2B software/security demand generation, with a proven track record of managing successful global teams and developing next-level leaders
• Experience in a high-growth, dynamic environment with proven ability to adapt to changing market conditions
• Excellent communication and cross-functional collaboration skills, with the ability to effectively lead diverse teams in a fast-paced environment
• Proven track record of maximizing results and optimizing Demand Generation programs using modern marketing tools and channels
• Fluency in, and successful demonstration of optimizing demand generation metrics for inbound lead development, pipeline orchestration, field marketing, and partner marketing
• Passion for understanding key buyer personas and identify the optimal paths for communicating and engaging customers throughout the buyer’s journey
• Proven track record of building, developing, and elevating high-performing teams and creating strong business stakeholder relationships
• Strong analytical and quantitative skills to track campaigns, scale success and maximize effectiveness
• Bachelor’s degree in marketing, business, or a data-related field

Responsibilities

• Develop and execute a global demand generation strategy that leverages all relevant marketing channels to generate high propensity pipeline aligned with sales objectives
• Manage overall demand generation and revenue marketing strategy, programs and budget to cover key personas, verticals, and segments
• Lead cross-functional teams to ensure the successful execution of demand generation programs, including scaled digital programs, targeted marketing campaigns, and high-touch field events
• Manage the media budget and optimize the performance of campaigns to maximize ROI
• Lead global Regional Marketing, connecting global campaigns with local execution and delivering pipeline and revenue objectives across the globe
• Ensure Regional Marketing and Field Sales are tightly aligned to optimize activities from opportunity creation through to close-win, engaging the whole spectrum of personas including developers all the way through to C-Level line of business owners
• Plan, execute, scale, and optimize high-performance ABM programs to deliver to aggressive demand generation goals and sales success. Support revenue expansion with targeted ABM plays focused on extending value to the existing customer base
• Lead Partner Marketing and co-marketing strategy, leveraging quantitative as well as qualitative feedback to develop and ensure optimal partner marketing mix to drive demand and deliver measurable pipeline growth
• Drive alignment and collaboration with stakeholders and peers across Alliance, Sales, and Strategy teams to continue to grow and mature our partner ecosystem and improve ROI
• Identify and execute the highest level of efficiency through a mix of effective content that is promoted through paid placements, including video ads, pay per click (PPC) ads, pop-ups, and sponsored social media posts
• Leverage SEO/SEM, paid media, social, virtual events, generative AI and evolving technologies to effectively engage and compel prospects to become customers, fostering customer loyalty ultimately converting leads
• Nurture and drive prospects both in SLG and PLG motions to the next point in their unique customer journeys to drive toward MR, MQL and pipeline goals
• Partners closely with Sales leaders to develop a strategy that supports strong monthly/quarterly/annual sales pipeline and revenue goals
• Collaborate with Product Marketing to position our solutions and offerings to benefit net new as well as existing customers and effectively differentiate our value proposition
• Partner closely with Marketing Operations, Sales Operations and Sales leadership to continually improve and refine lead scoring, funnel metrics, attribution, lead flow process and ensure optimal flow through the lead lifecycle
• Analyze and report on the performance of the funnel, campaigns, programs, and pipeline sources to develop responsive action plans to address gaps to plan and optimize budgets
• Regularly inform stakeholders across Marketing, Sales, and other teams of insights on marketing performance to ensure cross-functional alignment on the best possible data-driven marketing strategy
• Drive executive reporting cadence on demand, including campaign and channel performance, partner contribution, and pipeline growth. Establish tracking and measurement to optimize programs based on real-time results

Benefits

• Competitive Compensation (Commensurate with experience)
• Equity Stake
• Unlimited vacation (and yes we use it!)
• 401k w/3% guaranteed contribution
• Excellent healthcare
• Paid Parental Leave
• Wellness stipend
• Home office stipend, and more!