Remote Vice President

Summary

Join M Booth, a culture-first communications agency, as a Senior Influencer Marketing Manager. You will lead influencer procurement, develop strategic recommendations, and build collaborations with clients. The ideal candidate has 10+ years of experience in influencer marketing, strong relationships with influencers, and excellent communication skills.

Requirements

• Solid foundation in influencer marketing with strong influencer relationships and networks
• Experience with influencer ID, negotiation and activation management
• Proven ability to lead projects, communicate effectively, think strategically and build of-the-moment and future-forward collaborations
• Skilled in motivating teammates and helping them grow
• In touch with cultural and industry trends
• Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
• Ability to command a room and get stakeholder buy-in from multiple channels
• 10+ years of experience
• Experience managing a team of 3-4 direct reports
• Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
• Established and growing network of relationships with influencer agents, managers, etc
• Proven experience with Influencer Marketing and up to date on trends, best practices and innovations
• Demonstrated understanding of digital culture, is a versatile writer, clear communicator, and engaging presenter

Responsibilities

• Be a thought-leader and critical-thinker for clients and agency; meaningfully contributing to integrated marketing strategies – translating client’s brand objectives into successful influencer-led programs
• Lead end-to-end influencer procurement process from influencer recommendations to negotiations to servicing the partnerships
• Vet and use social tools and technologies with a solid understanding of the paid social as well as influencer social analytics
• Attend regularly scheduled client meetings (zoom or in-person) representing the team, owning the agenda and sharing recaps
• Lead Influencer strategy across accounts; develop strategic recommendations and sell-in major culture-forward programming
• Serve as a trusted voice and advisor to clients
• Day-to-day management of collaborations and partnerships
• Proactively report on competitive brand and trends to client
• Strengthen relations with and bring relevant tastemakers, brand partners and influencers into the fold of brands on an programmatic and ad hoc basis
• Report on competitive brand and lifestyle trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits