VP of Demand Generation

Summary

Join A-LIGN as the VP of Demand Generation and lead the creation and execution of a comprehensive demand generation engine to drive pipeline growth, support revenue goals, and build brand authority. You will own the strategy and performance of all digital marketing, paid media, content syndication, email nurture, ABM, SEO/SEM, and event-driven demand initiatives. This role requires leading a high-performing team and collaborating with Sales, Product Marketing, and RevOps. The VP of Demand Generation reports to the Executive Vice President of Marketing. A-LIGN offers a competitive compensation and benefits package, including employer-paid health, vision, and dental insurance; a 401(k) plan with employer matching; a competitive bonus structure; and generous paid time off.

Requirements

• Bachelor’s degree in marketing, business, communications, or relevant field required
• 10+ years of B2B marketing experience with at least 5 years in a senior demand generation leadership role, preferably in cybersecurity, SaaS, or IT services
• Proven track record of building and scaling high-performing demand generation programs that directly drive revenue growth
• Deep understanding of funnel metrics, attribution models, lead scoring, and full-funnel optimization
• Hands-on experience with marketing automation platforms and CRMs (e.g., HubSpot, Marketo, Salesforce)
• Strong leadership and people management skills with a passion for team development
• Data-driven decision maker with a bias for action and experimentation
• Excellent cross-functional collaboration and communication skills
• Ability to meet deadlines with a high degree of motivation
• Excellent communication skills
• Thrives in a fast-paced environment
• Ability to work individually as well as collaboratively

Responsibilities

• Develop and execute a multi-channel global demand generation strategy to drive qualified pipeline for our sales organization
• Develop and optimize a comprehensive demand generation strategy that aligns with A-LIGN’s business goals and growth objectives
• Drive cross-functional go-to-market (GTM) alignment across marketing, sales, business development, and digital channels
• Lead integrated campaign execution across email marketing, website, paid search, paid social, BDR outreach, events, and more
• Maintain a strong bias for action—prioritize execution and results across all initiatives
• Identify and resolve operational blockers, manage cross-team dependencies, and foster collaboration across stakeholders
• Leverage a strong analytical and technical foundation to inform strategy—proficiency in tools such as Excel, Salesforce, Salesloft/Outreach, website analytics, and Clay is preferred
• Champion a culture of experimentation and continuous improvement through A/B testing and performance analysis
• Own and manage the demand generation budget—make data-driven recommendations and reallocate spend to maximize ROI

Benefits

• Employer Paid Health, Vision, Dental
• 401 (K) Plan with Employer Matching
• Competitive Bonus Structure
• Employer Paid Life Insurance and Disability Insurance
• Generous Paid Time Off Plan
• Virtual Employment
• Technology Allowance
• Vacation Bonus
• Paid Office Closure December 25-January 1
• Paid Holidays Schedule
• Certification Reimbursement