Vice President of Growth Marketing

Summary

Join Rush Street Interactive, a leader in online casino and sports betting, as their Vice President of Growth Marketing. This high-impact role involves leading data-driven media buying and acquisition strategies across various channels. You will oversee a team of media buyers, optimize media mix and budget allocation, and collaborate with other teams to build effective user acquisition strategies. The ideal candidate is highly analytical, possesses strong leadership skills, and has extensive experience in growth marketing and media buying within the DTC sector. This role offers a comprehensive compensation package and a supportive work environment.

Requirements

• 10+ years of experience leading growth marketing, media buying, or user acquisition in a direct-to-consumer (DTC) business
• Proven track record of optimizing large-scale marketing budgets in mobile, gaming, sports betting, or e-commerce industries
• Strong experience in media mix modeling, budget allocation, and performance forecasting
• Deep expertise in paid social, programmatic, search, traditional, and affiliate marketing
• Experience partnering with BI teams to analyze acquisition data and develop KPI-driven strategies
• Strong understanding of marketing attribution models, A/B testing, and conversion optimization
• Hands-on experience with Google Ads, Facebook Ads, TikTok Ads, and other DSPs

Responsibilities

• Lead and scale media buying efforts across all paid channels, including social, programmatic/DSPs, traditional, affiliates, and search
• Develop and execute data-driven media mix models to optimize spend efficiency and maximize ROI
• Oversee campaign testing, funnel optimization, and budget allocation at the campaign and channel levels
• Identify new growth opportunities, emerging platforms, and untapped acquisition channels
• Build, mentor, and lead a team of high-performing media buyers and acquisition specialists
• Foster a culture of data-driven decision-making, continuous learning, and cross-functional collaboration
• Provide executive-level reporting on acquisition performance, insights, and strategic recommendations
• Work closely with Business Intelligence (BI) to analyze spend efficiency, user lifetime value (LTV), and retention metrics
• Partner with Product, Product Marketing, and Creative teams to optimize new user onboarding, funnel testing, and conversion rates
• Collaborate with Marketing Technology to enhance attribution modeling and build internal reporting infrastructure
• Ensure alignment between media strategy and overall brand positioning, promotional calendar, and customer experience
• Drive marketing measurement strategies using deterministic and probabilistic attribution models
• Enhance first-party data strategies in response to evolving privacy regulations (iOS, GA4, ATT, etc.)
• Lead development of incrementality testing frameworks to improve budget efficiency and attribution accuracy

Preferred Qualifications

• Intellectual curiosity – Constantly seeks to learn, iterate, and test new strategies
• Strong analytical thinking – Can interpret complex data and translate insights into actionable strategies
• Excellent communication skills – Can present findings and recommendations clearly to executives and cross-functional teams
• Proven leadership ability – Comfortable managing and mentoring a team in a fast-paced, high-growth environment

Benefits

• Comprehensive compensation
• Work-life balance initiatives
• Autonomy – we embrace personal freedom and responsibility
• Creativity – we are open to new ideas of how we can be better
• Growth – we want you to develop personally as well as professionally
• Top-notch professionals who are passionate about what they doing
• People-oriented environment and supportive atmosphere