Vice President, Marketing

Summary

Join McFadyen Digital as the Vice President of Marketing and lead all marketing operations, brand management, and digital initiatives. This pivotal role requires a strategic thinker with at least 10 years of leadership experience in shaping and executing channel sales visions, fostering strategic alliances, and influencing revenue. You will oversee the marketing team, manage the marketing budget, and analyze market trends. The ideal candidate will possess excellent leadership and collaboration skills, a proven track record of leading high-performing teams, and a deep understanding of digital marketing and brand management. This high-impact role involves close collaboration with senior executives and cross-functional stakeholders to achieve company goals. McFadyen Digital offers a competitive salary and benefits package.

Requirements

• Bachelor's degree in business, marketing, or a related field
• Demonstrated ability to influence revenue growth through strategic partnerships, channel sales, and marketing programs
• Excellent leadership, communication, and interpersonal skills
• Develop and implement marketing strategies that align with business goals
• Lead the marketing team and foster a culture of creativity and excellence
• Build and maintain a strong brand presence
• Monitor and analyze market trends to keep the company ahead of competitors
• Collaborate with sales and services teams to ensure a seamless customer experience
• Ability to be both strategic and tactical; see the forest and the trees, and what’s beyond
• Possess innovative, creative, and entrepreneurial mindset
• Strong time management, organizational skills, attention to detail, communication and interpersonal skills are required
• Proven ability to effectively interact with and forge relationships with employees, customers and partners at all levels of the organization and in the market
• Must be a team player, able to meet strict deadlines, work with minimal supervision, but be accountable for results
• Bring a powerful network of connections in the industry
• Experience working in a fast paced, ever-changing environment
• Experience with specific software partners: Mirakl, Adobe Commerce / Magento, commercetools, Salesforce.com, Oracle, SAP, Shopify, BigCommerce, Spryker, VTEX, CommerceHub, ChannelAdvisor, LogicBroker, or Marketplacer

Responsibilities

• Develop and execute the company's brand and marketing strategy in alignment with business goals and objectives
• Identify and assess new marketing opportunities, market trends, and competitive dynamics
• Develop and implement digital marketing strategies to drive online engagement and sales
• Collaborate with the services teams to develop and execute go-to-market strategies for new services
• Serve as the primary point of contact for marketing matters with internal and external stakeholders
• Collaborate with the executive team to set strategic priorities and goals for marketing initiatives
• Oversee the development and management of the company's brand identity and positioning
• Ensure consistent brand messaging across all marketing channels and customer touchpoints
• Be the company brand steward internal and external. McFadyen Digital’s offerings continually evolve, and internal and external communications
• Lead initiatives to enhance brand awareness, reputation, and equity
• Oversee the management of the company's website, social media presence, and digital advertising campaigns
• Utilize data analytics to measure the effectiveness of digital marketing efforts and optimize performance
• Develop and implement strategies to enhance customer engagement and loyalty
• Oversee the creation and execution of marketing campaigns that resonate with target audiences
• Utilize customer insights and market research to inform marketing strategies and decisions
• Collaborate with the product development team to develop and execute go-to-market strategies for new products and services
• Oversee the development of product messaging, positioning, and promotional materials
• Ensure successful product launches and ongoing product marketing efforts
• Develop and implement public relations strategies to enhance the company's visibility and reputation
• Oversee the management of media relations, including press releases, media inquiries, and crisis communication
• Ensure effective communication of the company's mission, vision, and values to external audiences
• Lead, mentor, and develop the marketing team, fostering a culture of high performance and continuous improvement
• Promote collaboration and effective communication within the marketing team and across the organization
• Identify and address training and development needs within the marketing team
• Build and maintain strong relationships with key stakeholders, including customers, partners, and media
• Communicate the company's marketing vision, strategy, and performance to the executive team

Preferred Qualifications

Experience with large systems integrators / consultancies / agencies a plus: Accenture, Deloitte, Publicis Sapient, PwC, EY, KPMG, Infosys, Cognizant, TCS, Wipro, IBM, HCL, KPS, CGI, DMI, EPAM, BORN, Gorilla, LiveArea, OSF Digital, Omnicom, WPP, DCX, Atos, ThoughtWorks, dentsu, Merkle, AKQA, Atos, Astound, MindCurv, MindTree, Perficient, Acumen Solutions, Bounteous, MRM, Valtech, Mastek, Tech Mahindra, Wunderman Thompson, Capgemini, McKinsey, BCG, Kearney, Roland Berger, or Bain

Benefits

• Competitive salary
• Medical and Life Insurance
• Short and Long-Term Disability
• Generous 401K plan after three months of employment
• Paid Time Off and Sick Leave
• Flexible work schedule and remote working option