Vice President of Digital Marketing and Sales

Summary

Join Pavago's client's team as an experienced VP of Digital Marketing & Sales to lead digital marketing strategies, manage SEO and paid ads, and drive customer acquisition.

Requirements

• 5+ years in senior digital marketing roles, with a focus on paid advertising and content strategy
• Hands-on experience with platforms like Facebook Ads, YouTube Ads, and TikTok
• Demonstrated success in executing SEO and content marketing initiatives
• Excellent written and verbal communication skills for collaborating with team members and stakeholders
• Strong data-driven mindset with experience using analytics tools to refine strategies

Responsibilities

• Develop and implement digital marketing strategies to achieve quarterly and annual objectives
• Oversee Facebook Ads, YouTube Ads, and TikTok campaigns to optimize performance, improve conversion rates, and reduce cost-per-acquisition
• Lead SEO initiatives and content development efforts to boost organic traffic and enhance online visibility
• Create and manage lead magnets to capture high-quality leads and nurture them through the sales funnel
• Coordinate omni-channel campaigns that integrate social media, paid ads, and content to maximize reach and engagement
• Leverage data insights to assess campaign effectiveness, refine strategies, and drive continuous improvement
• Oversee the marketing team, mentor junior staff, and ensure alignment with overall business goals
• Work closely with the sales team to align marketing efforts with sales initiatives