Vice President of Marketing Programs

Summary

Join Axiom as their Vice President of Marketing Programs and lead the development and execution of strategic marketing initiatives to drive brand awareness, demand generation, and revenue growth. You will be responsible for developing integrated marketing programs across multiple channels, collaborating with cross-functional teams, and leading a high-performing marketing team. This role requires 12+ years of experience in marketing with a focus on demand generation and proven success in B2B marketing within professional services. The ideal candidate is a data-driven, innovative thinker with strong leadership and communication skills. Axiom offers a competitive salary, annual bonus plan, and comprehensive benefits package including healthcare, life and disability coverage, 401K, paid time off, and parental leave. Axiom is an innovative company that values diversity, collaboration, and a flexible work culture.

Requirements

• 12+ years of experience in marketing, with a focus on demand generation, integrated marketing programs, and revenue growth
• Proven experience in B2B marketing, preferably within professional services, legal, or technology industries
• Strong background in digital marketing and marketing automation platforms (e.g., HubSpot, Salesforce)
• Exceptional strategic thinking and analytical skills, with a data-driven approach to decision-making
• Experience leading and managing teams, with a focus on collaboration, mentorship, and professional development
• Excellent communication and stakeholder management skills, with the ability to influence at all levels of the organization

Responsibilities

• Develop and execute a comprehensive marketing programs strategy to drive awareness, pipeline growth, and client engagement in the US and key international markets (UK, Germany, Australia, Hong Kong, Singapore)
• Oversee the creation and execution of multi-channel marketing campaigns, including webinars, email marketing, continuing legal education (CLEs), tradeshows and events, and more
• Align marketing programs with business goals, ensuring measurable impact on revenue and client retention
• Partner closely with the Sales teams to drive alignment and optimize go-to-market strategies
• Lead demand generation efforts, including email marketing, webinars, CLEs, and targeted campaigns, to drive high-quality leads
• Work in close collaboration with VP of Digital Marketing for alignment and maximum impact
• Leverage marketing automation tools and CRM data to optimize lead nurturing, conversion rates, and customer acquisition efforts
• Establish metrics and KPIs to assess marketing effectiveness and continually refine program performance
• Work closely with the Marketing Communications teams to develop compelling thought leadership initiatives that position Axiom as a leader in the legal industry
• Oversee strategic sponsorships and industry events to enhance brand visibility and engagement
• Lead and mentor a high-performing marketing programs team, fostering a culture of innovation and accountability
• Collaborate with Solution Marketing, Marketing Communications, and Digital teams to ensure consistency and cohesion across all marketing initiatives
• Work with internal stakeholders to leverage data insights and market intelligence for continuous optimization

Benefits

• Healthcare
• Life and disability coverage
• 401K with company match
• Paid sick and personal time off
• Paid parental leave
• Annual Bonus Plan (on target 30% of base salary)
• Flexible and dynamic work culture