Vice President of Product Marketing

Summary

Join JumpCloud® as the Vice President of Product Marketing Management and lead the scaling of our product marketing function. Reporting directly to the CMO, you will shape product and brand narratives, drive market adoption, and fuel revenue growth. This critical leadership role requires a strategic thinker, strong communicator, and proven leader who can inspire a team while navigating the complexities of the identity management market. You will focus on self-serve, SMB, commercial, and mid-market customers. The role involves developing product and brand messaging, pricing and packaging strategies, competitive intelligence, and sales enablement materials. You will also lead a high-performing team and execute go-to-market strategies.

Requirements

• A seasoned product marketing leader with 10+ years of experience in B2B SaaS, preferably in the identity management, security, or IT infrastructure space, with a strong focus on SMB, commercial, and mid-market customers
• Proven ability to develop and execute successful product marketing strategies that drive revenue growth within these customer segments
• Deep understanding of the IT landscape and the challenges faced by IT professionals and MSPs serving SMB, commercial, and mid-market organizations
• Exceptional communication, interpersonal, and influencing skills, with a proven ability to build strong, collaborative relationships with senior leaders and technical experts
• A diplomatic and adaptable leader who can effectively navigate complex situations and achieve alignment across different perspectives
• Strong leadership skills with a track record of building and motivating high-performing teams
• Excellent presentation skills and executive presence
• Data-informed approach to decision-making with experience using analytics to track and measure performance
• Ability to work cross-functionally and build strong relationships with stakeholders across the organization
• A passion for technology and a desire to make a difference in the world of IT

Responsibilities

• Develop and refine compelling product messaging and positioning that differentiates JumpCloud from competitors and resonates with our target audience, with a strong emphasis on the value proposition for self-serve, SMB, commercial, and mid-market customers. This includes clearly articulating the value proposition of our platform and its various features
• Collaborate with the broader marketing and sales development team to ensure consistent and impactful brand messaging across all channels
• Contribute to the evolution of the JumpCloud brand narrative and its expression in the market, specifically tailored to our focus segments
• Lead the development and execution of pricing and packaging strategies that maximize revenue and market share within our target customer segments. This includes analyzing market dynamics, customer needs, and competitive offerings
• Develop and implement a clear and consistent naming convention for JumpCloud products and features
• Conduct thorough competitive analysis to identify market trends, understand competitor strengths and weaknesses, and inform product and marketing strategies, with a focus on competitors who also serve the SMB, commercial, and mid-market space
• Deeply understand our target audience, including their needs, pain points, and buying behaviors. Conduct market research, customer interviews, and other forms of customer intelligence gathering specifically focused on our core customer segments
• Equip the sales team with the tools, training, and resources they need to effectively sell JumpCloud's products and services to our target customer segments. This includes developing sales decks, battle cards, and other sales enablement materials
• Build and maintain strong relationships with industry analysts to influence their perceptions of JumpCloud and our platform, particularly those analysts who cover the SMB, commercial, and mid-market space
• Lead, mentor, and develop a high-performing product marketing team
• Foster a culture of collaboration, innovation, and continuous improvement
• Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements, specifically designed for our self-serve, SMB, commercial, and mid-market customers. This includes deep understanding of and collaboration with our acquisition channels
• Partner with demand generation to develop compelling content and campaigns that drive qualified leads
• Collaborate with sales development and sales to create targeted outreach programs and messaging
• Develop and execute go-to-market strategies with our VAR, MSP, and distribution partners, including enablement materials, joint marketing programs, and co-selling initiatives
• Lead the cross-functional planning and execution of quarterly thematic go-to-market releases, packaging features into cohesive narratives and developing a full complement of campaign materials
• Partner with Revenue Marketing to develop and execute campaigns that generate new business pipeline and accelerate sales cycles. This includes identifying key target segments, crafting compelling messaging, and creating effective marketing assets

Preferred Qualifications

• Extensive experience marketing to SMB and mid-market customers
• Experience with self-serve, product-led growth and sales-led growth motions
• Familiarity with the JumpCloud platform, the market and its competitors

Benefits

• Several medical plans to choose from including a high deductible HSA plan with employer contribution
• Two dental plans
• Vision insurance
• Flexible spending account (FSA)
• Employee assistance program (EAP)
• Short- and long-term disability
• Life insurance
• A 401k savings plan with match
• Flexible paid time off policy
• Remote work