Remote Vice President (Senior Director)

Summary

Join SeatGeek as Vice President (Senior Director) Performance Marketing and lead the development and execution of data-driven strategies to drive paid and organic user growth across various channels.

Requirements

• 8+ years of paid marketing experience managing complex campaigns, multi-million dollar budgets, and being accountable for a marketing channel P&L
• 6+ years of management experience, with a track record of helping team members grow in their roles
• 3+ years of paid search management (ideally have managed SEM less than 2 years ago)
• Ability to recruit, grow, and develop excellent marketing talent
• Exceptional analytical skills-ability to structure and parse qualitative and quantitative data, formulate and test hypotheses, synthesize findings, and draw insights and conclusions that you can translate into actionable recommendations
• A strong problem-solving track record: ability to think through unique problems with no set guide and design and execute a path to a solution. You can transition effortlessly between big-picture strategy and tactical problem solving
• Entrepreneurial-an ownership mentality and a bias towards action; you can build something out of nothing and have the ability to start projects with minimal oversight

Responsibilities

• Lead the development and execution of data-driven and cost-efficient strategies to drive paid and organic user growth across various channels, including paid search, search engine optimization, and programmatic advertising
• Optimize all facets of performance marketing, including bid strategy, landing page, ad creative and rotation, and audiences
• Translate strategies into detailed budget and channel plans, working closely with Finance to update forecasts and report weekly, monthly, and quarterly actuals
• Drive efficiency and performance through the use of data science and automation
• Partner with our Product team to optimize customer journey through rigorous testing and experimentation
• Partner with the Finance, Data Science, and Analytics teams to develop a measurement stack to monitor and improve channel performance, enhance KPI tracking, conduct quantitative analyses to inform growth strategy, ensure accurate and timely reporting of campaign results, build a testing framework, evolve marketing attribution and incrementality, and measure customer LTV
• Lead, develop, and manage a growing team of performance marketers to effectively and efficiently deliver results based on clear goals
• Oversee relationships with vendors, partners, platform account managers, and other partners to test new service offerings, channels, and capabilities

Benefits

• Equity stake
• Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
• A WFH stipend to support your home office setup
• Unlimited PTO
• Up to 16 weeks of paid family leave
• 401(k) matching program
• Health, vision, dental, and life insurance
• Up to $25k towards family building services
• $500 per year for wellness expenses
• Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
• $120 per month to spend on tickets to live events
• Annual subscription to Spotify, Apple Music, or Amazon music