Vice President, Strategic Marketing

Summary

Join Buzz Integrations as the Vice President, Strategic Marketing, leading the development and execution of innovative marketing strategies for brand growth and market share. This remote position requires a strategic visionary to lead the marketing team, collaborate cross-functionally, and contribute to the company's Go-To-Market (GTM) strategy. You will be responsible for developing comprehensive marketing strategies, refining brand messaging, conducting market research, overseeing demand generation campaigns, and managing the marketing budget. The role also involves building and managing a high-performing team, fostering a culture of innovation, and ensuring alignment with product, sales, and account management teams. You will drive digital transformation and continuous quality improvement initiatives, while providing regular updates to leadership on progress and key performance indicators.

Requirements

• Bachelor degree in Marketing, Business Administration, or related field (MBA preferred)
• 10+ years of progressive marketing experience with at least 5 years in a senior leadership role
• 2 years of previous sales experience
• Proven track record of building and executing successful strategic marketing plans in B2B, B2C, or B2B2C environments
• Exceptional analytical, creative, and strategic thinking skills
• Strong leadership, communication, and cross-functional collaboration abilities
• Experience with CRM, marketing automation tools, and performance analytics platforms

Responsibilities

• Lead the creation of comprehensive marketing strategies aligned with business objectives, including market segmentation, competitive analysis, and brand positioning
• Refine and elevate brand messaging to ensure clarity, consistency, and differentiation in the marketplace
• Drive campaign strategies to win new and retain existing business
• Leverage the use of a customer relationship management system for campaign management and analytics
• Communicate brand and messaging through multiple channels to include trade shows, direct marketing, and/or digital marketing
• Lead market research, customer insights, and competitive intelligence to inform strategic decisions
• It will be imperative that the competitor intelligence information is continuously updated, databased, and trended
• Additionally, customer/client market demands, as well as demands/desires of the member/patient are captured and analyzed to support SWOT assessments, strategic initiatives planning, and continuous quality improvement implementations
• Oversee campaigns and initiatives designed to generate demand, drive pipeline growth, and improve customer acquisition and retention
• Create top-of-mind campaigns that continuously highlight the Buzz Integrations brand, and the value add of its products and services in support of GTM and client retention activities
• Coordinates for the creation of effective marketing collateral that meet specific campaigns, client/patient messages, and the overarching Buzz Integrations brand
• Build and manage a high-performing strategic marketing team, fostering a culture of innovation, accountability, and performance
• Collaborate with product/product operations, sales, and account management to align go-to-market (GTM) strategies and maximize impact
• Own the strategic marketing budget, ensuring efficient allocation of resources and clear ROI tracking
• Drive the integration of appropriate digital marketing, automation, and analytics to enhance customer engagement and performance measurement
• Incrementally identify implement opportunities to enhance efficiencies, execution effectiveness, and optimize cost management to continuously focus on marketing’s value to the enterprise
• Continuously refine monitoring, ticketing, and reporting processes to improve team efficiency
• Enhance project delivery by introducing best practices for Agile and technical project management
• Perform post-mortem reviews of major marketing activities for lessons learned
• Facilitate programs to foster the Buzz Integrations culture and ensures that the culture is recognized as a competitive advantage
• Maintain detailed project documentation, including requirements, test results, and audit evidence
• Provide regular updates to leadership on progress, KPIs, and technical metrics

Preferred Qualifications

• Experience in healthcare, Pharmacy Benefits Management, or related industry
• Data-driven mindset with a passion for innovation and customer focus