VP, Agency Development

Summary

Join OpenAP as the VP, Agency Development and drive demand and revenue by building strategic relationships with top U.S. agencies and advertisers. You will expand adoption of OpenAP’s advanced advertising solutions, requiring deep industry expertise and a consultative approach. This role involves driving OpenAP adoption through product knowledge, enablement, and innovation, working directly with marketers and media agencies. You will represent and communicate demand-side interests within OpenAP, needing a deep understanding of the data-driven advanced advertising landscape. The ideal candidate possesses excellent communication and transactional skills, is comfortable with complex data, and can simplify solutions for customers. This is a goal-oriented role contributing to OpenAP’s ambitious growth plans.

Requirements

• 10+ years of relevant sales experience in advanced advertising sales: Advanced TV, Data-Driven, Alternative Currency, Identity, Measurement, Programmatic Platforms & Automation, Audience-targeted Connected TV Sales
• Proven track record of managing senior-level agency relationships and driving revenue growth with new and existing customers. Previous experience independently managing 9 and 10 figure budgets is required
• Strong understanding of data-driven Advertising Technology, Advanced Television, and Connected TV. Relationship Management: Pre-established relationships with media agencies, broadcast TV buyers, Digital, Precision/Programmatic agency teams, and Video investment teams is required
• Strategic thinker with exceptional negotiation and consultative skills. Ability to navigate complex, matrixed organizations and problem sets.  Participation in/deep understanding of the television Upfront and Scatter marketplaces are required
• Must have strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Strong interpersonal, oral, and written communication skills; capable of presenting autonomously and with conviction to senior executives and clients. Masterful ability to articulate an idea as well as distill complex concepts into simple principles
• Ability to create net new, bespoke, but scalable offerings and capabilities, as well as to credibly suggest feature enhancements and process improvements to super serve agency and advertiser needs
• Self-motivated, positive, collaborative, measured, polished, organized, efficient, effective

Responsibilities

• Drive data-driven linear, alternative currency, streaming and cross-platform execution from pitch to pay
• Develop partnership frameworks with media agencies to facilitate incremental demand opportunities across audience-targeted media executions
• Secure long term annual (and multi-year) preferred agreements
• Serve as the primary product, data, and transactional media expert across all facets of agency partnership and new business efforts, including macro level strategic holding company growth, individual account development, and advertiser direct engagement.  Lead analysis on holding company adoption and strategic growth opportunities
• Play a key role in preparation, delivery, and follow-through of top-to-top agency and advertiser meetings
• Work directly with Head of Agency Development to expand engagement across holding company and independent agency teams that do not currently transact with OpenAP audiences
• Foster and maintain strong relationships with media agencies, Fortune 500 brands, and SMB, serving as a neutral, objective, and trusted counselor and advisor
• Build and manage a detailed engagement strategy for agency and marketer relationships, including conducting business reviews
• Act as the primary advocate for agency clients internally, ensuring their needs and feedback inform and influence product and service innovations
• Develop and execute a customer-led strategy for the growth of the data driven media agency & brand advertiser business
• Monitor market trends and identify opportunities for innovation
• Liaise internally and externally to identify transformative opportunities for agency and advertiser direct partnerships
• Evangelize and educate agency teams and brand marketers on advanced advertising marketplaces, including emerging and existing advanced advertising suppliers, capabilities, platforms, workflows, products, technologies, measurement, identity and attribution offerings
• Lead education and enablement of key agency functions, including hosting agency-wide events
• Translate data strategy into digestible and actionable insights and strategic plans and recommendations, ensuring total clarity and confidence
• Apply strategic, technical, and analytical skills to solve client business issues, synthesizing recommendations into compelling proposals and solutions
• Manage multiple concurrent initiatives and competing priorities efficiently and simultaneously, maintaining optimal communication flow across disciplines and cross-functional teams
• The ideal candidate is skilled at driving towards consensus and working harmoniously across Publisher-facing teams, Partnerships & Business Development, Customer Success, Audience Solutions, Measurement/Data Science, Product, Legal and Finance
• Attend and represent the company at relevant advanced advertising industry events and conferences

Preferred Qualifications

Programmatic subject matter expertise

Benefits

• Generous time off and a full calendar of company holidays (including your birthday!)
• Comprehensive healthcare benefits for you and your family
• Retirement savings plan options
• 401k match
• A one-time home office stipend to set up your ideal WFH environment, no matter where in the country you’re located
• A culture focused on personal growth and development
• Wellness-based perks, including a Headspace membership for every employee and more