VP

Summary

Join Freebird, a rapidly growing direct-to-consumer personal care brand, as their VP of International Expansion. You will spearhead the global growth strategy, architecting the international roadmap from planning and compliance to launch and optimization across various platforms. This cross-functional leadership role demands prior experience in international expansion. You will build the go-to-market plan, lead market research, and ensure compliance with international regulations. The position requires strong project management, communication, and leadership skills. Freebird offers a remote work environment, comprehensive medical benefits, competitive compensation and bonuses, 401(k) matching, unlimited PTO, and growth opportunities.

Requirements

• 5–10+ years in DTC/eCommerce/subscription or CPG
• Hands-on experience leading international expansion for a consumer brand (DTC + Amazon ideally)
• Strong knowledge of Shopify Plus, Shopify Markets , and the international tech/payments/ops ecosystem
• Deep understanding of tax, compliance, fulfillment, shipping, localization, and go-to-market nuances
• Excellent project management, communication, and leadership across multiple functions
• A bias for action, ownership, and doing things right the first time

Responsibilities

• Build the go-to-market plan for phased international rollout (starting with Canada, UK, EU, AU)
• Lead market research, competitive analysis, pricing, tax/duties, and customer experience modeling
• Determine launch order, channel mix (DTC, Amazon), and expansion levers per market
• Own the international expansion roadmap and align all stakeholders around a clear, trackable plan
• Coordinate execution across Paid Media, Creative, eCommerce, CX, Product, Finance, Amazon, and Operations
• Run sprint-based cross-functional meetings to ensure progress, remove roadblocks, and hit launch dates
• Leverage Shopify Plus + Shopify Markets to manage localized sites, payments, currencies, and checkout experiences
• Ensure compliance with tax, import/export laws, and privacy regulations (GDPR, etc.)
• Partner with legal, 3PLs, and tech vendors to ensure seamless fulfillment, customer support, and CX
• Localize site experiences, product pages, policies, FAQs, and packaging (where needed)
• Support creative and media teams in adapting messaging, content, and offers for international markets
• Spin up international ad accounts and Amazon Global marketplaces with appropriate campaign structure and attribution
• Identify and track KPIs to improve performance post-launch (CAC, LTV, CVR, ROAS, CX, fulfillment, etc.)
• Test pricing, offers, creative, site UX, and customer journey in each market to optimize
• Develop repeatable playbooks for launching new markets efficiently

Preferred Qualifications

• Launched both English-speaking and EU/international markets
• Scaled subscription businesses with global infrastructure (e.g., Recharge, Klaviyo, Meta, Google)
• Built or contributed to playbooks for global market entry

Benefits

• Fully Remote Flexibility: Work from wherever you thrive best
• Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
• Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
• 401(k) with Company Match: Helping you plan and save for the long-term
• Unlimited PTO: Take the time you need to recharge and show up at your best
• Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position