VP, Earned Consumer Health Media

Summary

Join M Booth Health as Vice President, Earned Consumer Health Media, a leading voice in earned consumer health media. You will lead the agency's approach to building integrated media strategies for high-profile pharmaceutical clients, leveraging existing relationships to secure top-tier coverage. Responsibilities include developing integrated media strategies, contributing to idea generation, tracking industry news, participating in new business pitches, and driving the evolution of the agency's approach to integrated media strategy. You will also develop and grow a team of earned media professionals, fostering career development and satisfaction. This role requires 8+ years of communications agency experience, including at least three years in a day-to-day earned media lead role in consumer health, and a deep understanding of the integrated communications landscape. The position offers a fully hybrid work experience, professional growth programs, comprehensive healthcare and wellness plans, a 401(k) plan, generous paid time off, and additional perks such as paid parental leave and well-being programs.

Requirements

• Minimum 8+ years of communications agency experience, including at least three years in a day-to-day earned media lead role in consumer health
• Experience across a broad spectrum of health earned media, including data and regulatory milestones, disease awareness initiatives, corporate reputation and branded campaigns
• Deep understanding of the integrated communications landscape and how digital, creative, strategy and analytics fit seamlessly into account operations
• A passion for creativity and ideas that deliver meaningful impact
• Superb management skills, and experience motivating and inspiring colleagues while creating opportunities for growth and development
• Exceptional interpersonal skills, a collaborative style and the ability to communicate effectively at all levels
• Positive, unifying attitude and a true enthusiasm and dedication to delivering exceptional work in a fun, collaborative and non-hierarchical environment

Responsibilities

• Serve as the senior day-to-day earned media lead for a high-profile pharmaceutical client
• Develop integrated media strategies, in partnership with planning, digital, creative and account experts, that reflect a rapidly-evolving media landscape, and position our clients for success
• Leverage existing media relationships to secure top-tier coverage for client news and milestones
• Actively contribute to idea generation and campaign development with a keen eye for programs that will travel across the new media ecosystem
• Track health industry news, spotting opportunities for our clients to be part of trending conversations and emerging narratives
• Participate in new business pitches as the agency’s consumer health media expert, demonstrating a command for the space and a vision for how to architect effective stories
• Drive the evolution of our agency-wide approach and point of view on integrated media strategy through your unmatched knowledge of the modern consumer health media landscape
• Keep a pulse on the ever-evolving media landscape, emerging platforms, and best practices in healthcare communications
• Contribute to thought leadership activities that position MBH as the leading integrated healthcare communications agency
• Demonstrate a consistent and steadfast commitment to Diversity, Equity and Inclusion and play a deliberate and actionable leadership role in supporting our DE&I programming
• Develop and grow a team of earned media professionals, inspiring the next generation of leaders and ensuring career development and satisfaction
• Live our agency values every day, and most importantly, lead with kindness and humanity above all else
• Be an engaging, collaborative and passionate leader of the M Booth Health crew

Benefits

• A workplace that’s alive with courage, ideas, respect, and humanity
• A fully hybrid work experience designed to give you the choice around where and how you work best
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) plan, health savings accounts and flexible spending accounts
• Paid company holidays, unlimited paid vacation, sick, personal, and mental health days, and summer hours
• Paid parental leave, family-building benefit, well-being programs, and commuter benefits
• Fully paid medical, dental and vision
• A rich 401(k) match with immediate vesting
• Generous paid time off