VP, Brand

Summary

Join Writer, a leading AI platform, as their visionary Vice President of Brand Marketing. This executive role requires a strategic thinker passionate about building a strong brand. You will lead brand strategy development and execution, collaborating with senior leadership to align marketing with business goals. The ideal candidate possesses extensive experience in brand management and digital marketing, with a proven track record of success. You will manage the brand marketing team, budget, and partnerships, ensuring brand consistency and maximizing ROI. This position offers a competitive compensation package and excellent benefits.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field
• Minimum of 10 years’ experience in brand management or marketing leadership roles, with at least 5 years in a senior management position at companies that market to enterprise executives
• Demonstrated ability to develop and implement successful brand strategies
• Strong leadership skills with experience managing and inspiring teams
• Excellent communication, interpersonal, and presentation skills
• Proficient in using marketing analytics tools and data-driven decision-making
• Deep understanding of current marketing trends and multimedia platforms

Responsibilities

• Lead the development and execution of the company’s brand strategy to enhance brand awareness, engagement, and loyalty across all channels
• Collaborate with senior leadership to align brand marketing strategies with the company’s business goals and objectives
• Refine and enhance the company's brand identity, ensuring it is consistently represented across all marketing materials and channels, and resonates strongly with our target audience to differentiate our brand in the marketplace
• Oversee the creation of brand campaigns that effectively convey our brand’s message and values, ensuring consistency across all platforms
• Develop strategic partnerships with other brands and organizations to enhance brand visibility and reach
• Analyze market trends and consumer insights to guide strategic decisions and position the brand effectively in competitive markets
• Manage the brand marketing budget, ensuring resources are used efficiently to maximize ROI
• Lead, mentor, and expand the brand marketing team, fostering a creative and results-driven environment
• Establish and maintain relationships with key stakeholders, external partners, and media to enhance the brand’s visibility and reputation
• Monitor and report on the performance of brand initiatives to the executive team, providing insights and recommendations for continuous improvement
• Champion the brand internally, ensuring all company initiatives align with our brand identity and values
• Ensure company-wide adherence to brand guidelines, conducting regular training sessions and updates for all departments to maintain brand consistency and integrity in every aspect of the organization’s output
• Develop and maintain an easily accessible digital library of brand resources and templates, ensuring that all team members have the tools they need to create consistent, brand-aligned communications and materials

Preferred Qualifications

Master’s degree preferred

Benefits

• Generous PTO, plus company holidays
• Medical, dental, and vision coverage for you and your family
• Paid parental leave for all parents (12 weeks)
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA options
• Health savings account for eligible plans with company contribution
• Annual work-life stipends for: Home office setup, cell phone, internet
• Wellness stipend for gym, massage/chiropractor, personal training, etc
• Learning and development stipend
• Company-wide off-sites and team off-sites
• Competitive compensation, company stock options and 401k