Demand Generation Specialist

Summary

Join FreeWill, an award-winning social-good startup, as a Demand Generation Specialist! This 6-month contract role (with potential for extension) offers the chance to work remotely from anywhere in Brazil. You will collaborate with marketing, sales, and partner success teams to create and execute inbound and outbound marketing strategies. Responsibilities include planning and executing demand generation initiatives, supporting marketing events, and creating marketing materials. The ideal candidate possesses 3+ years of marketing experience, strong communication skills, and experience with marketing automation software. FreeWill values diversity and encourages applications from all backgrounds.

Requirements

• 3+ years of experience in a marketing or communications role
• Superior written and verbal communication skills
• Detail-oriented and a self-starter
• Willingness to experiment and adapt approach based on data
• Intellectual curiosity that drives a willingness to learn and take on new challenges
• Comfortable moving quickly in a fast-paced environment
• Project management and problem-solving mentality

Responsibilities

• Work cross-functionally with product marketing, sales and partner success to execute a variety of demand generation initiatives that help us target prospects and customers in all phases of the buying cycle
• Assist with trade shows and conferences, including planning, logistics, coordinating attendance with the sales team, overseeing lead capture and follow-up, and measuring event ROI
• Support our regular marketing events, including group demos and webinars, by managing their setup and execution while coordinating cross-functionally with product marketing, sales, customer marketing, and account managers to drive leads and new sale/upsell opportunities
• Assist with the design, planning, and optimization of demand generation programs (content marketing, outbound campaigns, etc.) to drive sales and renewal pipelines, including those targeted to specific non-profit verticals and buyer personas
• Support the creation of marketing collateral and content as requested, including case studies, one-pagers, webinar research and/or decks, blog posts, toolkits and white papers
• Help drive activation of key marketing programs by the sales and partner success teams, providing guidance on how best to use marketing assets to drive engagement, and conversely, communicate sales and partner success pain points back to marketing leadership

Preferred Qualifications

Experience with marketing automation and CRM software, particularly Hubspot and Salesforce, a plus

Benefits

The compensation for this role will be an hourly rate between $14.42 - $16.83 USD working 40 hours per week