VP, Marketing

Summary

Join Foodsmart as the Vice President of Marketing and lead a high-performing team responsible for driving the reach and impact of Foodsmart's offerings. You will own the full marketing function, including member and B2B marketing, and partner in achieving company growth. Your primary focus will be on member/consumer marketing, maximizing member reach, activation, retention, and customer lifetime value while minimizing acquisition cost. You will also oversee and strengthen Foodsmart's corporate and B2B marketing strategy. This role requires leading integrated, data-driven campaigns across various channels and building strong relationships with internal stakeholders. The ideal candidate is results-driven, collaborative, passionate about helping low-income populations, and skilled in data analysis and cross-functional collaboration.

Requirements

• 10+ years in consumer marketing (preferably B2B2C), 5 years marketing leadership experience
• Proven success in developing and executing growth strategies for hard-to-reach or underserved populations, using culturally and contextually relevant approaches
• Experience designing and executing local marketing strategies (grassroots, community events, PR) with measurable ROI
• Well-versed in corporate marketing strategies tailored to health plans, with a deep understanding of their needs and dynamics
• Experience building and managing a Martech stack centered around first party data collection
• Experience leveraging multi-modal campaigns, especially using SMS and outbound calling
• Automated marketing functions previously to create scalability and optimize results
• A track record of cross-functional collaboration, influencing product, clinical, and commercial strategies through member insights and marketing data
• Proven ability to build, lead, and develop high-performing marketing teams, fostering a culture of accountability, creativity, and impact
• Passion for improving healthcare access and outcomes for underserved communities, with a health equity lens in marketing strategy and execution
• Familiarity with HIPAA, TCPA, and other compliance and consent frameworks relevant to healthcare marketing communications

Responsibilities

• Lead a team of marketers to maximize the number of eligible members Foodsmart reaches, maximize the LTV of those members while minimizing our CAC
• Leverage eligibility files (first party member contact data) to create targeted marketing campaigns focused on email, SMS, calling, digital media and local marketing
• Oversee and build out a B2B marketing function to maximize the number of prospective buyers Foodsmart reaches
• Continue to define Foodsmart’s brand strategy and plan, including thought leadership and category creation at both a local and national level
• Partner closely with internal stakeholders including Account Management, Finance and Clinical Operations to achieve revenue targets and match member demand with available supply of appointments
• Regularly create experiments that allow us to optimize results

Preferred Qualifications

• Results-driven and motivated by clear, measurable targets — you thrive on hitting and exceeding goals
• A strong, collaborative leader who empowers members of your team and provides support across multiple verticals
• Excited about helping lower income populations to make eating well more attainable
• Passionate about running macro & micro experiments, and using data to optimize marketing
• Analytical and driven by impact, with a passion for using dashboards, models, and data to inform decisions and drive performance
• Skilled at building strong relationships with cross-functional stakeholders (including Product, Operations and Account. Management) and influencing decisions through trust, collaboration, and clear communication

Benefits

• Remote-First Company
• Unlimited PTO
• Healthcare Coverage (Medical, Dental, Vision)
• 401k, bonus, & stock options
• Wellness reimbursement
• Registered Dietitian Visits