VP, Marketing and Client Services

Summary

Join McGaw.io as the VP of Marketing and Client Services, a fully remote position leading the marketing account leads team. You will directly manage client projects, develop revenue-generating strategies, and oversee all client growth strategies. Responsibilities include coaching the team, managing resource allocation, providing in-depth work reviews, ensuring projects stay on budget and in scope, and meeting regularly with clients. Success in this role requires 10+ years of experience in consulting or agency settings, a strong technical skillset (including experience with CDPs, event-driven analytics, and marketing automation), and exceptional communication and leadership skills. The ideal candidate is data-driven, detail-oriented, and proactive in planning. Performance will be measured by client strategy, happiness, performance, retention, project performance, client expansion, and team management metrics.

Requirements

• 10+ years of experience working in consulting (strategy & operations, technology), agency, or other similar roles managing complex programs with multiple projects/workstreams
• Technical skillset which includes deep experience with Customer Data Platforms (segment preferred), Event-Driven Analytics (Amplitude and Mixpanel preferred), and Marketing Automation (Autopilot, Pardot, or Marketo preferred)
• Service-focused, deliver a positive, professional, and consultative customer experience
• Results-driven leader who is fearless about execution; can champion a vision and roadmap and is not afraid to dig into the details with the front-line team
• Data-driven mindset with proven experience utilizing metrics & insights as tools for informed decision-making
• Proactive, planning ahead, thinking in long-term time frames as well as short time frames. Planning the team's resources while keeping tasks within scope and on time
• An extreme eye for detail and a preference for high-quality good looking products, websites, and design
• Clear communication skills that can speak with authority, while also understanding that they have two ears for listening
• Curious to a fault, and wants to make sure they ask clarifying questions to ensure there are no assumptions and all parties are aligned
• Ability to communicate complex technical challenges with a client and ensure they understand the value, impact, or consequence of decisions

Responsibilities

• Understanding growth-focused clients' needs and objectives to develop revenue-generating strategies, tech stacks, and omnichannel tactics
• Coach/Manage the marketing account leads team to create revenue generation and success for McGaw.io clients
• Directs all growth-focused projects with strategy, team leadership, technical knowledge, client communication, and revenue generation
• Establish goals and metrics to ensure the team and client have a common understanding of the scope and objectives
• Accurately manage resource allocation and hours of all marketing teams or contractors
• Provide often an in-depth review of the team’s work to catch inaccuracies and provide feedback, coaching, correction, and processes to improve future projects
• Ensuring growth-focused accounts/projects on budget and profitable
• Keeping growth-focused projects in scope and that new item get priced/scoped as new projects
• Meeting with clients often to provide leadership, strategy, and direction
• Correctly scope and estimate new projects to ensure profitability
• Scheduling  team and projects months in advance to enable sales to know the availability of resources
• Conduct weekly coaching and one on one meetings with the team
• Reporting and analyzing growth projects to ensure they are exceeding clients' expectations

Benefits

• $25 monthly Starbucks stipend
• $50 monthly Uber Eats stipend
• Unlimited PTO
• Flexible hours
• Work remotely
• Premium Health, Dental, and Visions Insurance (dependent coverage offered)
• Maternity/Paternity Leave
• Competitive salary with opportunities for bonuses
• Company Laptop, Monitor, and other equipment needed for remote setup
• Federal holidays off for US Citizens and national holidays off for international employees
• Radically transparent workplace
• Ample opportunity to implement your ideas and suggestions
• Continued education and training that exceeds what you have ever seen before
• Birthday and Anniversary gifts