VP, Marketing

Summary

Join Accurate Background as the Vice President, Global Marketing, reporting to the Chief Revenue Officer. You will be responsible for developing and executing all marketing functions, leading a team of marketing professionals, and overseeing a high volume of projects. The ideal candidate will be a strategic thinker with excellent leadership skills and a proven track record of leading high-performing marketing teams. This high-impact role involves collaborating with senior executives and cross-functional stakeholders to achieve company goals. Accurate Background offers a fast-paced environment with room for growth and is committed to diversity and inclusion. The company provides employment background screenings and has a strong focus on building trustful relationships with clients.

Requirements

• Degree in Marketing, Business or Communications, MBA a plus
• 15+ years of B2B Marketing experience, including 5+ years of people management
• An established track record of recruiting top talent and managing, developing and motivating high-performing teams
• Ability to establish and track appropriate metrics associated with strategy and programs
• Strong planning, organization and project management – attention to detail and ability to prioritize and manage multiple tracks at the same time
• Exceptional verbal and written communication skills. Executive gravitas a must

Responsibilities

• In cooperation with the Chief Revenue Officer and other Marketing team members, lead the development of yearly and quarterly strategic and budget planning
• Build and execute awareness and lead generation programs through various channels – inbound/outbound, website, campaigns, events, social and public relations to build a continuous pipeline of qualified leads
• Design and implement a global approach for the Accurate brand and communications strategy including brand strategy, PR, media relations, creative services, social media and employee communications
• Directly or indirectly through your team, closely manage agency and contractor relationships, expectations, and budget
• Set the strategic vision for event marketing including budget, campaigns and logistics. Coordinate with internal teams to execute events measuring ROI and ensuring brand consistency across all event elements
• Develop and operationalize marketing processes and workflows that support smooth deliverable creation
• Lead and develop a team of marketing professionals
• Act as key internal PR resource, providing counsel to company execs and staff; serve as an advisor to business area initiatives on appropriate PR plans and channels
• Partner cross functionally to drive coordinated revenue programs, including Sales, Marketing Operations, and Product Marketing
• Contribute to Accurate’s revenue strategy, across all verticals, lifecycles and segments
• Plan and execute a content strategy which may include webinars, eBooks, videos, email and content syndication
• Develop and execute multi-channel campaigns that drive MQLs and sales pipeline – driven by a keen eye on metrics, ROI and conversion rates
• Create and maintain strong relationships across all levels of the organization
• Prioritize opportunities and generate recommendations for improvement

Preferred Qualifications

• Experience with CRM (Salesforce) and marketing automation (Marketo) is a plus
• Marketing Project Management tool familiarity (e.g. Basecamp, Asana) is a plus
• Prefer candidates who have worked for or with companies that market/sell to Human Resources
• Some travel may be required

Benefits

• Fun, fast-paced environment, with lots of room for growth
• Unwavering commitment to diversity, ensuring everyone has a complete sense of belonging