VP, Marketing

Summary

Join Lirio as their Vice President of Marketing and play a vital role in achieving market traction goals within the large health systems and health plans sector. You will be responsible for enhancing Lirio's brand through strategic thought leadership and sales enablement. This role requires developing and executing marketing plans, managing the marketing team and budget, and overseeing various marketing initiatives. Success in this position demands strong leadership, communication, and collaboration skills, along with a deep understanding of digital marketing and analytics. Lirio offers a competitive salary and a comprehensive benefits package.

Requirements

• 10+ years of related experience
• Bachelor's degree in related field
• Excellent communication, writing, and editing skills
• Integrated marketing experience across digital, content, sales enablement, and event management for B2B audience
• Understanding of marketing automation and sales funnels/assets
• Ability to manage external agencies and engage with third-party vendors and contractors
• Familiarity with social media platforms and best practices
• Ability to coordinate internal SMEs and execute project timelines across teams
• Must have an advanced understanding of digital marketing analytics
• Experience with Pardot, PowerPoint, Social Media

Responsibilities

• Build Lirio’s marketing strategy and lead Lirio’s marketing team to ensure strategy is executed effectively and on time
• Deliver a quarterly marketing plan and communicate with internal stakeholders
• Ensure success of Lirio’s Account-Based Marketing (ABM) approach by leveraging relationships with internal stakeholders (ex; Exec Team, sales and client success, SMEs, etc.) and 3rd party vendors
• Partner with Product and Growth Operations to ensure sales enablement processes and assets are planned and executed as needed (sales sheets, pitch decks, case studies, etc.)
• Responsible for Lirio’s event strategy: trade shows, webinars, networking and association events, digital/virtual events, podium opportunities, etc
• Build and manage Lirio’s annual marketing budget
• Manage Lirio’s 3rd party relationships (ex: marketing agencies, analysts, industry associations, etc.)
• Determine metrics and ensure marketing team is exceeding targeted KPIs for demand generation
• Oversee Lirio’s social media strategy
• Create and execute the corporate communications strategy, both internal and external
• Establish and uphold the company branding and ensure Lirio is recognized and valued in the marketplace as the leader in Behavior Change AI

Benefits

• Medical (HSA available)
• Dental
• Vision
• Short-term & long-term disability (company-paid)
• Life & AD&D (company-paid)
• 401K with company match
• 10 paid holidays + holiday week company closure
• Flexible time off policy
• Work from home