VP of Marketing

Summary

Join Yottaa, a leader in Unified Commerce Orchestration, as our VP of Marketing! You will spearhead our marketing strategy, driving growth from $15M to $75M+. This pivotal role demands a proven track record in SaaS marketing, scaling teams, and executing high-impact campaigns. You'll define our marketing strategy, orchestrate full-funnel campaigns, and lead external communications. Success hinges on your ability to build a high-performing team, manage marketing operations, and demonstrate a strong revenue focus. Yottaa offers a key leadership role, competitive compensation and benefits, and the chance to shape a new category.

Requirements

• Experience: 10+ years in marketing, with prior senior leadership or Head-of-Marketing experience, ideally within a scaling SaaS business ($15M-$30M to $75M+)
• Campaign Expertise: Proven success in orchestrating full-funnel marketing campaigns, with measurable outcomes in pipeline and bookings
• Messaging Acumen: Expertise in developing compelling messaging, including category creation and campaign theme development
• Revenue Focus: Strong understanding of marketing’s role in driving bookings and ability to articulate strategies for lead and pipeline management
• Leadership: Experience in building, managing, and mentoring diverse teams, including BDRs, demand generation, and product marketing professionals
• Analytical Skills: Ability to track and report on key performance metrics, demonstrating ROI and identifying opportunities for optimization
• Communications : Exceptional written, verbal, and presentation skills; experienced in representing the company with external stakeholders
• BDR Management: Demonstrated success in creating and scaling inbound and outbound BDR processes

Responsibilities

• Define and implement a comprehensive marketing strategy to penetrate more of Yottaa’s Total Addressable Market
• Own the marketing organization's contribution to pipeline, bookings, and overall business growth goals
• Partner with the executive team to refine Yottaa’s positioning and messaging in order to become the clear leader in Unified Commerce Orchestration
• Serve as a thought leader and public advocate for Yottaa's brand and solutions, engaging with customers, partners and press
• Develop and execute integrated, full-funnel marketing campaigns to drive awareness, demand, and conversion, measured against pipeline and bookings targets
• Leverage data to track performance, optimize campaign spend, and measure ROI
• Lead external communications including public relations (PR), analyst relations (AR), and brand messaging
• Establish and amplify Yottaa’s unique point of view and differentiation in the marketplace
• Implement robust marketing operations and lead management processes, with clear accountability for marketing’s contribution to the sales funnel and bookings targets
• Drive alignment between product, marketing and sales to ensure a seamless handoff and maximize pipeline-to-revenue conversion
• Build and lead a high-performing marketing team, encompassing creative, demand generation and marketing operations
• Mentor team members to grow their skills and effectiveness in a collaborative and dynamic environment

Benefits

• A key leadership role in a fast-moving, transformative company
• Competitive compensation and benefits package
• Opportunity to shape and define a new category in the Unified Commerce Orchestration space