VP, B2B Marketing

Summary

Join Niche, a leader in school search, as a B2B Marketing Leader! You will lead a team of marketing professionals, developing and executing integrated marketing strategies to drive adoption of Niche's products and services for K-12 and Higher Education institutions. Responsibilities include strategic planning, demand generation, deepening partner relationships, product marketing, team leadership, performance management, and operational excellence. This role requires 15+ years of marketing experience, including 5+ years in leadership roles within high-growth B2B SaaS businesses. You'll need proven success in integrated marketing strategies and scaling marketing functions. The position offers a competitive salary, comprehensive benefits, flexible work arrangements, and the opportunity to make a significant impact.

Requirements

• 15+ years of marketing experience, with at least 5 years in leadership roles within high-growth B2B SaaS businesses
• Proven track record of developing and executing integrated marketing strategies and scaling marketing functions at earlier stage businesses
• Demonstrated expertise in brand strategy, demand generation, account based marketing and product marketing
• Strong leadership and team-building skills with experience managing cross-functional teams
• Data-driven mindset with a focus on analytics and performance optimization
• Exceptional communication and presentation skills

Responsibilities

• Develop and execute the integrated marketing strategies and annual marketing plans that drive adoption of Niche’s products and services for K-12 and Higher Education institutions
• Uplevel Niche’s GTM and demand generation strategies; establish and develop effective Outbound, Account Based, and Field Marketing strategies that drive quality engagement in the sales funnel among our target customers and ensure we meet our revenue targets
• Build and communicate the value propositions that help our existing customers understand our commitment to supporting them through the full enrollment funnel with our evolving product suite. Support our Account team in driving revenue expansion
• Drive understanding of and empathy with the customer - establish customer personas, define and establish product positioning, pricing, packaging, and messaging. Ensure collaboration with the product and sales organizations to effectively launch new products and drive adoption of features
• Lead a team of talented marketers across demand generation, customer engagement/retention and product marketing. Foster a culture of collaboration, creativity, and accountability. Mentor others on the team
• Define and analyze the key marketing metrics that enable marketing to impact the sales pipeline (from awareness through MOFU). Advocate for the team and hold them accountable; present regular updates to the executive team on marketing performance and strategic initiatives
• Infuse industry best practices, innovative approaches, and bold bets to position Niche as a leader in revenue marketing—driving impact through creativity, strategy, and growth

Benefits

• Our national target base salary range is $197,680-$247,100, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills
• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
• Full time, salaried position with competitive compensation in a fast-growing company
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) with employer match