VP of Marketing

Summary

Join Urbint as the Vice President of Marketing and lead the development and execution of comprehensive marketing strategies aligned with the company's long-term vision and revenue goals. You will build and manage a full spectrum of marketing functions, including event marketing, product marketing, and content creation. Your expertise in industrial software or related sectors will be crucial for positioning Urbint's solutions and driving market adoption. This leadership role requires strategic thinking, strong communication skills, and a proven track record of success in B2B SaaS marketing. Urbint offers a competitive compensation package and a mission-driven environment focused on making communities safer and more resilient.

Requirements

• 10+ years of B2B SaaS marketing experience, with at least 3+ years in vertical software/industrial software including utilities, construction, field service management, work management, construction, etc
• Demonstrated success managing multiple marketing functions acting as a player/coach
• Proven track record of driving marketing strategies and multiple functions
• Strong strategic mindset with the ability to translate company objectives into actionable marketing plans
• Excellent leadership and communication skills
• Adept at collaborating cross-functionally, influencing stakeholders, and driving organizational alignment
• Track record of meeting or exceeding KPIs and revenue targets
• Comfortable managing budgets, timelines, and team resources in a fast-paced, high-growth environment

Responsibilities

• Develop and own the overall marketing strategy, ensuring alignment with the organization’s business objectives and sales targets
• Research and analyze market trends, competitor activities, and customer insights to refine positioning and messaging
• Develop and execute a high-impact ABM strategy to engage and convert key enterprise or strategic accounts
• Collaborate closely with sales to identify and prioritize target accounts, tailoring marketing efforts to specific personas and decision-makers
• Oversee the creation of personalized campaigns, content, and outreach programs designed to deepen relationships at each stage of the buyer’s journey
• Direct and manage the planning, execution, and post-analysis of all event marketing initiatives, including conferences, trade shows, user groups, and webinars
• Collaborate with cross-functional teams (sales, product, customer success) to ensure consistent branding, messaging, and goals of events
• Evaluate event ROI and identify opportunities to optimize future participation, sponsorships, and partnerships for maximum impact
• Collaborate with product management and sales to craft compelling value propositions, messaging, and sales enablement materials
• Develop and maintain buyer personas, use cases, and competitive analyses to inform product development and marketing strategies
• Enhance brand visibility through PR, analyst relations, social media, speaking engagements and content marketing initiatives

Benefits

• Competitive compensation package
• Generous Paid Time off, Paid Company Holidays including Wellness Days
• Premium Medical Insurance including eligible dependants
• Life Insurance, Short Term Disability Insurance, Long Term Disability Insurance