VP, Marketing

Summary

Join Humi as their VP, Marketing to spearhead their Canadian market expansion and significantly increase revenue. This critical role involves developing and executing a comprehensive marketing strategy, building brand awareness, and generating high-quality leads. You will lead and scale the marketing team, collaborate cross-functionally, and analyze performance metrics. Humi offers a remote-work option across Canada and a flexible, outcome-oriented culture. The ideal candidate is a seasoned marketing leader with extensive experience in B2B SaaS and proven success scaling businesses in the Canadian market.

Requirements

• You’re an experienced Head of Marketing, VP Marketing or similar, with close to a decade of experience in fast-paced marketing environments, where you’ve been challenged to work at pace and respond to high change
• You have an in-depth understanding of the Canadian market and have proven your ability to significantly grow brands in this region
• You have aligned industry experience (B2B SaaS, marketplaces or fast-growth tech)
• You have extensive experience across multiple channels, including earned media, brand media, performance media, SEO, CRM, and website CRO
• You’re proficient with a breadth of marketing tools and platforms, including Google Ads, LinkedIn Ads, Meta Ads Manager, Salesforce, Braze, and Marketo
• You have advanced analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
• Experience with A/B testing, user segmentation, and other optimization techniques
• You collaborate effectively and are a team player
• You expect high-performance from yourself and others
• You use first principles thinking to solve challenging problems
• You have high commercial acumen
• You understand how to empathize with a key audience (SMEs and business owners) and speak to them through campaigns and content

Responsibilities

• Build and execute our marketing strategy, ensuring we deliver on all key goals in market
• Drive measurable results through performance marketing, ensuring an appropriate ROI from initiatives
• Iterate on content strategy to build up organic traffic and explore SEO opportunities
• Evaluate and refine the balance between sales-engaged and self-serve motions for acquiring customers
• Enhance lead generation, conversion rates and contributions to pipeline/revenue growth
• Lead the regional Marketing team, fostering a high-performance and collaborative culture
• Scale the Marketing team as required, bringing in top talent to deliver on business needs
• Monitor, analyze, and report on the performance of the regional team, identify areas for improvement and share progress with the business
• Partner with the wider GTM leadership team, CX and product leaders to maximize our performance in market and deliver a seamless experience for our customers
• Gather feedback from customers and prospects, informing our product development strategy and other improvements

Benefits

• As a team that services the SMB world, we are a team that understands you perform best in an environment that cares about their employees
• Be part of a high performing team of critical thinkers that thrive on problem solving
• Access leadership and growth opportunities as the company rapidly scales
• Maintain work-life engagement with flex hours and an outcome-orientated culture
• Opportunity to work fully remote across Canada if you choose to