VP of Marketing

Summary

Join CrazyGames, a leading global platform for browser games, as our VP of Marketing! We're a small, expert team experiencing significant growth, and we need an experienced marketing leader to propel us further. You'll focus on Product Marketing, Growth Marketing, and Communication, building our Product Marketing function from the ground up. You'll manage a team of SEO, Paid User Acquisition, and Social Media experts, while establishing a consistent brand voice. Key responsibilities include developing comprehensive marketing strategies, overseeing market research, and mentoring the Growth Marketing team. Success will be measured by user growth, improved retention, and increased platform virality.

Requirements

• At least 8+ years experience in marketing roles, with
• Demonstrated success in a senior marketing role, preferably with a digital consumer product at scale, with a track record of managing a team and scaling marketing efforts
• Extensive hands-on experience in Product Marketing, including the ability to develop and implement strategies that effectively understand and engage target audiences
• A solid understanding of Growth Marketing strategies, particularly in User Acquisition, SEO, and Digital Marketing, with a focus on managing a team of experts in these topics
• Proven creative ability to generate innovative marketing ideas and campaigns that resonate with audiences and enhance brand visibility
• Exceptional (English) written and verbal communication skills, with experience in crafting compelling marketing materials, press releases, and content
• A genuine interest in gaming and digital trends, with a keen understanding of the gaming community and its dynamics to effectively connect with the audience

Responsibilities

• Lead the creation and implementation of comprehensive marketing strategies that align with product and growth objectives towards both our users and game developers
• Primarily focus on establishing and growing the Product Marketing function, concentrating on audience understanding and engagement strategies
• Oversee thorough research on market trends, user behavior, and competitor analysis to inform marketing initiatives and product development
• Develop our unique selling proposition(s) and create a customer journey to identify touchpoints for effective marketing interventions
• Supervise and mentor the (Growth) Marketing team, fostering a collaborative environment and ensuring team members meet performance goals
• Track marketing performance, user acquisition, and SEO effectiveness, using data to drive continuous improvement
• Define and maintain a consistent brand voice across all marketing channels

Preferred Qualifications

• You like to get things done and don’t mind getting your hands dirty yourself
• You are independent and self-motivated
• You are analytical, intelligent, efficient, and organized. You enjoy data and reporting
• You have high attention to detail
• You like open, efficient, and to-the-point communication and you have experience in working remotely
• You thrive in a fast-paced environment and enjoy managing multiple projects

Benefits

• A small team of experts: you'll manage a 5-person Marketing team and work closely with our 6-person Product team
• Working on a large scale: our platform already has 35 million monthly users
• A lot of responsibility and freedom. We hire only the best and trust them to deliver excellent results
• Flexible working hours and location. The results are what counts!
• 1 or 2 team weeks per year. We pay for flights and accommodation so you can have fun with the team
• The opportunity to play games and claim it's work