VP, Marketing

Summary

Join Lockwood, a medical communications firm, as their dynamic Marketing and Communications Leader. This pivotal role requires driving enterprise strategy, elevating brand presence, and unifying Lockwood's voice across audiences. You will collaborate cross-functionally, blending innovation and data to fuel growth and deliver measurable impact. The position offers remote work options (with some exceptions) and requires 10+ years of experience in marketing/communications with a focus on enterprise strategy and brand management within the medical communications field. A Bachelor's degree in a related field is also required. This role involves leading a team, developing marketing strategies, managing communications, and ensuring alignment across departments.

Requirements

• Experience: 10+ years in marketing/communications, with enterprise strategy and brand management expertise. Medical communications knowledge required
• Skills: Strategic thinking, leadership, digital marketing, ROI analysis, and crisis management
• Mindset: Innovative, collaborative, and results-oriented
• Education: Bachelor’s in Marketing, Communications, or related field
• Hours: This role requires working EST hours

Responsibilities

• Develop and implement strategies aligned with enterprise goals to drive growth and market leadership
• Oversee planning, budgeting, and resource allocation for maximum impact
• Leverage market research and competitive analysis to refine decision-making
• Ensure cross-departmental alignment and a cohesive go-to-market approach
• Lead and mentor a marketing team, fostering innovation and accountability
• Measure ROI and refine strategies for continuous improvement
• Execute an annual marketing plan with precise tactics, timelines, and budgets
• Shape conference strategies and amplify industry presence
• Manage advertising, media buying, and digital campaigns for optimal reach
• Oversee website maintenance and thought leadership content (e.g., blogs, whitepapers)
• Enhance brand identity, pursue industry awards, and lead product launches
• Drive lead generation with impactful campaigns
• Direct public relations and social media to boost reputation and engagement
• Manage pharma-facing media relations and crisis communications with expertise
• Provide team training for media and presentations
• Develop C-suite messaging for internal, external, and Board communications
• Support acquisition integration and future positioning strategies

Benefits

• This position can be based remotely (working from home) or at our headquarters in Stamford, CT
• This position can be performed remotely in all but the following locations: Colorado, New York City, San Francisco County, CA