VP of Marketing

Summary

Join AchieveIt as the Vice President of Marketing and lead our high-performing marketing team. You will be responsible for developing and executing the full-funnel marketing strategy, driving revenue growth, and building a strong brand presence. Collaborate with Sales, Customer Engagement, and Product teams to create a unified marketing approach. This role requires a strategic, data-driven leader with experience in B2B and public sector markets. You will oversee performance marketing, brand management, content creation, and team development. The ideal candidate thrives in a fast-paced environment and is obsessed with performance metrics and business impact. AchieveIt offers a remote work opportunity (East or Central U.S. preferred) with various benefits.

Requirements

• 7+ years of progressive marketing leadership experience, including experience at a B2B SaaS company; startup-to-scale experience preferred
• Proven track record of building and scaling marketing functions that deliver measurable pipeline and revenue growth in B2B and B2G markets
• Deep expertise in demand generation and digital marketing with technical fluency in marketing technologies (e.g., CMS, web analytics, SEO, Salesforce, Pardot)
• Strong experience in product marketing, messaging development, and competitive positioning
• Skilled at managing and growing teams, budgets, and agency/vendor relationships
• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or similar experience preferred

Responsibilities

• Define and execute a modern, integrated marketing strategy that drives pipeline generation, market presence, and customer engagement
• Align marketing goals with company objectives to ensure measurable contribution to growth, retention, and customer lifetime value
• Serve as the internal and external voice of the AchieveIt brand—ensuring messaging is compelling, differentiated, and consistent across all channels
• Work closely with executive leadership to position the company for long-term category leadership
• Build and lead demand generation strategies that fuel top-of-funnel growth and accelerate the sales pipeline
• Collaborate with Sales and RevOps to optimize campaign effectiveness, lead scoring, funnel conversion, and attribution
• Oversee performance marketing, including digital and paid media, with a strong focus on ROI and CAC optimization
• Leverage data and analytics to identify high-performing tactics and scale effective channels
• Partner with the Customer Engagement team to drive NRR through personalized communications, strategic upsell initiatives, and curated moments of customer delight
• Expand our Field Marketing presence, ensuring AchieveIt reaches the right customers and prospects through events, public engagement, and more
• Support and execute a scalable Partner Marketing strategy, ensuring alignment with key industry partners to drive awareness, demand, and joint revenue impact
• Own the company’s brand strategy, visual identity, and messaging architecture
• Lead product marketing efforts to translate platform capabilities into differentiated positioning, sales enablement materials, and go-to-market strategies
• Build compelling content programs that support each stage of the buyer journey and reinforce AchieveIt’s thought leadership
• Hire, mentor, and inspire a high-performing marketing team across demand generation, product marketing, content, and brand
• Foster a collaborative, innovative, and data-driven culture that values experimentation, learning, and accountability
• Establish scalable systems and processes to support growth and efficiency across the function
• Stay ahead of market trends, competitive landscape, and customer needs to inform strategy and messaging
• Implement voice-of-customer programs, surveys, and feedback loops to uncover insights that guide campaign development and product positioning
• Support pricing, packaging, and segmentation strategies in partnership with Product and Revenue teams

Preferred Qualifications

• Knowledge of the strategic planning and strategy execution market is preferred
• Drives GTM strategies tied to pipeline and revenue growth; adapts across products and segments
• Owns the full lead lifecycle (MQL to ARR) with deep demand gen, campaign, and spend optimization expertise
• Scales B2B marketing through growth stages ($10M–$50M+ ARR); builds teams from startup to scale; from ~5 to larger, high-functioning departments
• Experienced in enterprise and government marketing; skilled in complex buying cycles and stakeholder alignment
• Strong product marketing foundation; crafts compelling positioning and messaging across solutions, including GovTech
• Metrics-driven decision-maker; uses KPIs, attribution, and insights to prioritize and maximize ROI
• Builds trusted, cross-functional partnerships across Sales, Product, RevOps to align GTM efforts and accelerate results
• Inspires and grows high-performing teams through vision, accountability, and mentorship
• Within 3 Months: Build relationships across teams, assess current marketing performance, define key priorities, and deliver a 12-month strategy plan tied to revenue goals
• Within 6 Months: Launch impactful integrated campaigns, increase inbound pipeline velocity, and deliver improved MQL-to-SQL conversion rates
• Within 12 Months: Build a scalable marketing engine, significantly increase brand awareness, and drive sustainable pipeline growth that supports company revenue targets

Benefits

• 100% work from home (in-person team collaboration days once in a quarter)
• Great hardware
• Competitive salary
• 15 vacation days (5 additional days at two years of service)
• Up to 36 paid holidays (13 standard, 2 floating, & 21 additional company holidays)
• Unlimited sick days (sick days do not count against PTO and include things like dentist visits and regular checkups – we want you to invest in staying healthy)
• 401K (with matching), Medical, Vision, Life and Dental insurance
• Short- and long-term disability insurance
• Community events (team building, company parties, etc)