VP of Marketing

Summary

Join Gradient AI, a rapidly growing AI-powered insurance solutions company, as their VP of Marketing. Lead and scale a modern B2B marketing engine, developing and executing a forward-looking marketing strategy that drives revenue growth, customer engagement, and brand visibility. You will lead marketing across digital, content, product, sales enablement, PR, and operations, focusing on demand generation and go-to-market execution. This fully remote position requires a data-driven approach, strong communication skills, and proven success in driving pipeline and revenue. You will build and mentor a high-performing team, leading revenue operations and partnering with sales teams. Gradient AI offers a fun, team-oriented culture, generous stock options, unlimited vacation, flexible schedule, full benefits, and ample learning opportunities.

Requirements

• Proven experience in establishing and leading marketing and sales enablement functions for SaaS companies, from early-stage to scalable growth phases, including team recruitment, development, and driving sales effectiveness
• 7+ years managing teams across digital, branding, content, product marketing, and ops
• Hands-on experience with HubSpot, Salesforce, lead scoring, and attribution
• Proven success driving pipeline and revenue with limited budget
• Data-driven mindset and strong cross-functional leadership skills
• Experience working closely with sales to align on go-to-market strategy

Responsibilities

• Drive customer acquisition, engagement, and retention with data-driven strategies, aligned with sales goals to maximize impact
• Spearhead strategic initiatives driving return on demand gen campaigns (SEO, SEM, paid, email) with strong ROI focus
• Champion innovation in digital content, product marketing, and sales enablement
• Own marketing operations, including HubSpot and Salesforce integration, lead flows, and scoring
• Drive metrics and KPIs to evaluate success and optimize performance
• Revolutionize brand efforts by reimagining PR strategy, (bonus for experience with brand relaunches or agency work)
• Build and mentor a high-performing team
• Lead revenue operations, sales enablement, and market attribution, partnering with sales teams to ensure seamless messaging and drive pipeline growth at scale

Preferred Qualifications

• Brand development or agency experience is a plus
• Insurance industry or start up experience is a plus

Benefits

• A fun, team-oriented startup culture
• Generous stock options - we all get to own a piece of what we’re building
• Unlimited vacation days
• Flexible schedule that supports working from home
• Full benefits package includes medical, dental, vision, 401k, paid paternal leave, and more
• Ample opportunities to learn and take on new responsibilities