VP, Marketing

Summary

Join Metabase as our first VP of Marketing, reporting to the CEO. We're a rapidly growing company with a product users love, and we need a leader to build a scalable go-to-market strategy. You'll define the marketing strategy, build the team, and drive growth. This role requires experience building successful marketing strategies, particularly in a scaling startup and PLG context. You'll work with cross-functional teams and be comfortable with both strategic thinking and hands-on execution. We offer a flexible, fully distributed work environment with opportunities for growth and development. We are a global team with a strong emphasis on asynchronous communication and work-life balance.

Requirements

• Know what resonates with developers and data analysts, and create authentic messaging and content strategies that our user base appreciates
• Build a successful, comprehensive marketing strategy to reach and win target personas and achieve business growth goals, especially at a scaling startup and in a PLG context
• Understand the current market landscape around Open Source Software and Data
• Understand all parts of a marketing funnel and correctly measure impact to inform decision-making and optimize performance
• Work effectively with cross-functional teams (product, design and engineering) to run experiments and build growth channels
• Be equally comfortable diving deep into the details and zooming out to grasp the full picture
• Be comfortable rolling up your sleeves as an effective hands-on contributor and as a leader in building high-performing teams
• Thrive in ambiguous, scrappy fast moving startup environments

Responsibilities

• Define the marketing strategy and build the team and marketing engine to meet our growth goals
• Work with Success Engineering to grow our large user, developer and partner communities
• Have a hands-on approach to moving key marketing initiatives and deliverables forward in parallel with building your team
• Articulate Metabase’s unique value proposition to analysts, developers and teams
• Lead the creation of content, community engagement, and social strategies that generate public conversations and an engaged following
• Build awareness of Metabase through experimentation with a variety of channels and messages
• Build out the marketing operations backend and instill a culture of quantitative rigor in parallel with fostering creativity and experimentation

Benefits

• Flexibility (define your own schedule and work from wherever you want)
• Autonomy
• An environment that fosters growth, learning, and development