Bloomreach is hiring a
VP of Brand and Creative, Remote - United States

Summary

Bloomreach is seeking a VP of Brand and Creative to lead its visual brand team, brand activation team, communications and content teams, and collaborate with all departments to create and maintain a cohesive brand story and identity. The role requires 15+ years of experience in high-growth, product-led B2B SaaS companies, proficiency in design tools, and the ability to communicate branding concepts and decisions to senior leadership.

Requirements

• 15+ years of experience leading teams in high-growth, product-led, B2B SaaS companies; experience in AI is a plus
• Proficient in various styles and mediums, with the ability to communicate branding concepts and decisions to senior leadership and stakeholders
• Skilled in managing projects with multiple timelines and expectations
• Detail-oriented, problem solver, and trusted partner
• Proficient with design tools (Adobe Creative Suite, Figma, Google Suite)

Responsibilities

• Create and execute Bloomreach’s brand strategy and foundation; lead the creative direction for visuals and messaging across the organization
• Collaborate closely with all departments (Marketing, Product, Revenue, People) to enhance the company's market presence
• Serve as the brand gatekeeper and ambassador, ensuring excellence and consistency across all internal and external touchpoints
• Launch compelling global brand campaigns that strengthen Bloomreach's unique positioning and align with brand awareness and business goals
• Lead and inspire a team of designers and freelancers, promoting best practices, creative processes, design systems, and ideation
• Apply holistic campaign concepts across various mediums (graphics, video, animation) and channels (web, promotions, content, email, events)
• Manage and collaborate with external vendors, agencies, freelancers, and oversee the brand budget

Preferred Qualifications

Bonus: Experience in product/UX design is beneficial as you will collaborate closely with our product team

Benefits

• Great deal of freedom and trust; no corporate rules nor long approval processes
• Flexible working hours to accommodate your working style
• Remote-first work environment with several Bloomreach Hubs available across three continents
• Company events to experience the global spirit of the company and get excited about what's ahead
• Employees can take 5 paid days off to volunteer
• Personal development workshops on various topics run by experts from inside the company
• Resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges
• Managers are strongly encouraged to participate in the Leader Development Program
• Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)
• The Employee Assistance Program -- with counselors -- is available for non-work-related challenges
• Subscription to Calm - sleep and meditation app
• DisConnect' days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones
• Sports, yoga, and meditation opportunities for employees
• Extended parental leave up to 26 calendar weeks for Primary Caregivers
• Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location
• Everyone gets to participate in the company's success through the company performance bonus
• We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts
• We reward & celebrate work anniversaries -- Bloomversaries!