VP of Content and Demand Generation

Summary

Join IMPACT as the VP of Content & Demand Generation and lead the development and execution of marketing strategies driving company growth. You will create data-driven plans to increase event registrations, boost book sales, and generate sales-qualified leads. This role involves leading a team across multiple channels, including content, social media, and digital campaigns. You will need proven experience in lead generation, funnel optimization, and content marketing. The position offers a competitive salary, additional performance-based incentives, and a comprehensive benefits package.

Requirements

• Proven track record in lead generation, funnel optimization, and accelerating pipeline growth
• Expertise in paid media strategies (Google, Meta, LinkedIn)
• Experience marketing and promoting books on Amazon (listing optimization, ad campaigns)
• Success driving registrations through strategic event marketing
• Mastery in content marketing: content audits, SEO, conversion optimization
• Proven record in scaling podcast and YouTube channel performance significantly
• Experience expanding brand visibility and conversions through targeted social media strategies, especially LinkedIn and Instagram
• Deep understanding of email marketing best practices to engage rather than overwhelm audiences
• Strong website optimization and conversion rate optimization (CRO) capabilities
• Ability to align all marketing initiatives within defined brand guidelines
• Experience integrating offline strategies (speaking engagements, partnerships) to enhance marketing performance
• Highly analytical and comfortable making data-driven marketing decisions
• Proficient in popular marketing platforms, including CMS/Marketing Automation (preferably HubSpot), ad platforms like Meta, Amazon, Linkedin, and Google, social media tools (Hootsuite, Sprout Social, etc), Google Analytics, CRO tools (Hotjar, Optimizely, etc.), ChatGPT (incl. Building CustomGPTs), YouTube Studio, and more
• Experience building and managing hybrid teams (in-house and offshore), while maintaining quality and brand consistency
• Ability to effectively communicate with executives, securing buy-in and aligning leadership around marketing initiatives
• Rapid learner who can quickly grasp and embody IMPACT’s business, mission, audience, and Endless Customers philosophy
• Collaborative mindset; excels at cross-departmental collaboration, particularly with Sales and Services
• Thrives in a dynamic, entrepreneurial environment, balancing urgency with strategic decision-making
• Relentlessly focused on achieving measurable results and surpassing performance targets
• Reside in Connecticut and be within driving distance of our Cheshire, CT office

Responsibilities

• Develop and oversee a comprehensive content strategy that increases awareness, generates qualified leads, and directly drives revenue
• Develop and implement strategies to consistently achieve (and exceed) our event registration targets
• Lead innovative marketing strategies to hit and surpass our monthly sales goals for Endless Customers
• Own and optimize strategies across channels (email, social, paid, website, PR) to achieve consistent monthly SQL targets
• Set clear, actionable plans for your team to execute, ensuring each marketing activity is aligned, measurable, and contributes meaningfully to pipeline growth
• Create content
• Analyze data and run reports
• Craft messaging or website copy
• Build site pages

Benefits

• Competitive salary range of $110,000 to $130,000, based on experience, with additional incentives (up to 20% of base salary) tied to performance
• Health, vision, and dental coverage
• 401(k) with company match
• Paid time off and a flexible work schedule
• Paid parental leave to support your growing family
• Primarily remote position
• Flexibility for independent work outside of client meetings